Kathy Sierra on Pixie Dust and Real Goals
Hugh MacLeod from Gaping Void may have sprinkled a little pixie dust on Kathy Sierra to get her to write this guest post for his blog. Whatever magic he used, we're happy to see Kathy speaking out on business, social media, gamification, and making a product a success.
We’re always searching for that secret formula, that magic pixie dust to sprinkle over our products, services, books, causes, brands, blogs to bring them to life and make them Super Successful. Most marketing-related buzzwords gain traction by promising pixie dust results if applied to whatever it is we make, do, sell. “Add more Social!”. “Just need a Viral Video!” “It’s about the Storytelling!”. “Be Authentic!”
Kathy Sierra by Randy Stewart via Flickr