By Written Inc. on April 17, 2014
It's no secret that conventional media outlets are experiencing historic difficulties. Plummeting advertising revenues and increasingly fractured audiences are challenging newspapers, television stations and radio outlets as never before. The Internet's ruthless ability to deconstruct legacy industries continues, and conventional media continues to do itself no favors by ignoring the threat for as long as it has.Radio isn't immune from the grind, as local stations across the country grapple with the need to do more with less. . . .