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Registering a Trademark - Is it Worth It?

October 13, 2011 4:18 pm by paulag01 in Career
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Intellectual Property is very important to small and large businesses alike. Unlike a big corporation, entrepreneurs don't have a big legal team to help them navigate the waters of IP Law. Yet, when your business is creative, protecting what you create is tantamount to your success. So, what should you do? File for an official registered trademark? And if you do, should you DIY or hire an expert?



I receive dozens of calls per week from individuals wanting to register a trademark with the USPTO. However, once I give a potential client an average price quote to begin and complete the trademark process, many are hesitant to proceed. They state, "well this company only charges X amount of dollar to file a trademark" or "I can just file the application myself and save on the legal fees."

The trademark process is very complex and unless you know what you are doing, it can become very difficult or near impossible to do without assistance.





Read the full post on Trademark Registration Costs: Is It Worth It? on IP Law 101.

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Renee Joslyn
Renee Joslyn

This article does *not* address whether or not you should register a trademark, or if it is worth it. It only addresses whether or not it is worth the legal fees to hire a trademark attorney to handle it for you, and is written by such an attorney. I registered my own trademark quite successfully. If you take the time to read and comprehend the rules and instructions, and use the resources and databases provided by the USPTO, you can do it yourself, too. It takes time and patience. But, in my personal experience, when the USPTO attorney assigned to my file had a question, he telephoned me to clarify a point, then explained what to expect next. Hardly scary. All of that being besides the point - the title of this article is misleading, and the substance is self-serving and not in the least informative.