Registering a Trademark - Is it Worth It?
Intellectual Property is very important to small and large businesses alike. Unlike a big corporation, entrepreneurs don't have a big legal team to help them navigate the waters of IP Law. Yet, when your business is creative, protecting what you create is tantamount to your success. So, what should you do? File for an official registered trademark? And if you do, should you DIY or hire an expert?
I receive dozens of calls per week from individuals wanting to register a trademark with the USPTO. However, once I give a potential client an average price quote to begin and complete the trademark process, many are hesitant to proceed. They state, "well this company only charges X amount of dollar to file a trademark" or "I can just file the application myself and save on the legal fees."
The trademark process is very complex and unless you know what you are doing, it can become very difficult or near impossible to do without assistance.