Like Tequila Itself, Jose Cuervo’s New App Augments Reality

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The pages of history are filled with people who took great risks, in order to reap great rewards. People like Vanderbilt, Rockefeller, and Carnegie all built their fortunes on a certain fearlessness, an ability to take risks as life presented opportunities. Jose Cuervo was different (if perhaps a little tipsier), who staked his fortune and his reputation entirely on tequila, way back in 1795. . . .

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