What's Your Take on Nintendo's "I'm Not a Gamer" Ads?

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[Editor's Note: I rather liked the new Nintendo ads where young women announce "I'm not a gamer." But avid gamer women at Gaming Angels don't feel that way at all. Their point of view opened my eyes. -Virginia ]

. . . why in one swoop, would Nintendo undo all that great work to expand the gaming community, by advertising that being a gamer is a horrible thing? By specifically marketing to women with women saying that “they are not a gamer,” it brings back the stereotype that “gamer” is a bad thing.

Gabrielle Douglas in Nintendo ad
Screen capture from Nintendo ad

Read more from Nintendo misses the mark with their “I’m not a Gamer” campaign at Gaming Angels


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