When Boy Bands Do Beauty: Makeup By One Direction Up All Night Collection

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By Sheila Arkee Upon first glance, a boy band putting out makeup kits doesn’t seem like a great fit, but when you think about it, what a great way to capitalize on their female fan base. I recently had the opportunity to try out the Makeup by One Direction Up All Night Collection. These kits are manufactured by Markwins, which is the company that also produces Wet n Wild products. . . .

Read more from When Boy Bands Do Beauty: Makeup By One Direction Up All Night Collection at Painted Ladies

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