Why College Admissions is Wrong about Texting

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Colleges have worked on the assumption that prospective students didn't want to receive text messages. But this article from dotEduGuru points out how effective a marketing tool it is with the small percentage of students to do want it. David Marshall writes,

Prospective students who opt in for texting are significantly more likely to apply and enroll, which makes SMS adoption an excellent early qualifying indicator. In addition, an argument could certainly be made that it is also the helpful, personal and easily accessible communication inherent in texting that can make a difference, at least among a portion of participants.

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Read more from Why Everyone is Wrong about Text Messaging at dotEduGuru