Why the Olympic Games Sponsor Blackout Matters
The London Olympics offer a hotbed of opportunities to talk about the business and financial aspects of sport. The topic of athlete sponsorship is a hot one. Let's face it, most athletes are able to do what they do because of sponsors. Most aren't funded by huge corporate sponsors, though. They are funded by smaller companies. This is where the blackout surrounding the Olympics creates such a conundrum and disparate playing ground for the athletes. Read this excellent post about what the blackout is, why it matters, and what you can do about it.
I'm sure by now you've read all about the Blackout surrounding the Olympics. Or you've just heard the term thrown around without quite knowing what it means, or why it matters. I won't reinvent the wheel here, there have been some great articles written about the Blackout. What it means for brands and more importantly what it means for athletes and their sports. Especially what we might call, 'lower income' sports like Track and Field where it is truly hard to make a decent living.