Will the Burger King Whopper swallow Tim Hortons?
By Written Inc. on August 25, 2014
Here in the Great White North, you don't have to be a coffee lover to appreciate just how deeply ingrained Tim Hortons is within the Canadian national psyche. With a store on almost every other street corner, and terms like "double double" and "roll up the rim" now firmly embedded in the national lexicon, Tims has become integral to how we view ourselves.So when news broke over the weekend that Burger King was in talks with Tim Hortons on a possible "merger of equals", it didn't take long for the news to dominate headlines here in Canada.My take is fairly simple: Tims is more than a place to pick up a snack for the kids. It's part of who we are, and there is risk to its heritage by opening the door to a possible American takeover.Moreover, we've been down this road before - Wendy's bought Tims out in 1995 amid great hopes of mutual cross-border expansion. . . .
Read more from Will the Burger King Whopper swallow Tim Hortons? at Written Inc.
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