Soccer Mom Alert: Uniroyal Tire Supports Soccer Teams with Free Balls and more!

Uniroyal soccer ballFor the 10th year in a row, Michelin North America Inc. and its Uniroyal tire dealers continue to support soccer communities across the country. Beginning September 4, 2009, sponsored players will receive a certificate that can be redeemed for a free soccer ball at their local participating Uniroyal location (while supplies last). Uniroyal will also donate $2 for every Uniroyal tire sold during the 30-day program.

Founded in 2000, the Uniroyal Soccer Program has contributed nearly $12 million in funds and equipment, including almost a million soccer balls to more than 3,000 youth soccer programs across America and Canada. In fact, they've given away enough soccer balls to fill 4000 station wagons, or overfow three Olympic-size swimming pools!

"We're proud to say what started as a small, grassroots initiative for 200 Uniroyal dealers has grown into an international program reaching the communities of over 1,000 Uniroyal Tire dealers in the U.S. and Canada," says Kaz Holley, Uniroyal tire brand director.

The program is completely turn-key for its participants: Many local dealers, go above and beyond just passing out certificates, and are taking extra steps to develop strong relationships with the soccer leagues they help support. Some set up kicka-thons, booths with games and giveaways. It's a great way to raise awareness for their retail shops: after all, the United States has more soccer players than any other nation in the. Of the almost 18-million players across the country, 78% are under the age of 18.

"The 10th anniversary of the soccer program is quite a milestone," said Kaz Holley, Uniroyal Tire brand director. "Our unique program has grown rapidly and we continue to partner with exceptional dealers like Carolina Tire to reach additional soccer leagues each year. Bringing communities together has always been an important component of the soccer program, and we look forward to being involved in youth soccer for years to come."

Uniroyal ball a day sweepstakesIn celebration of the program's 10th anniversary, Uniroyal Tire is giving away a soccer ball every day in 2009 via their website, www.UniroyalTires.com/sweeps. Daily winners will also be eligible for a grand-prize "Soccer Season Survival" drawing at the end of the year which includes the top 10 items a family needs to survive the 2010 soccer season: a $500 gas card, a set of Uniroyal tires, a camera/video recorder, car service for the season, a GPS system, car detailing, a cooler/chair package, a $250 parents' night out gift card, a $250 snack/food gift card, and a $500 sporting goods gift card. (Forget the soccer ball: THIS is the prize I want!!)

By the way: Do you love or hate the term "Soccer Mom"? While the nickname has been around for many years, its popularity grew significantly during the 1996 presidential election when the candidates began referring to this demographic. It became so widespread that the Boston Globe called 1996 the "Year of the Soccer Mom" and "Soccer Mom" was voted Word of the Year by the American Dialect Society.

The online contest continues until December 31, 2009. To enter, or to see the official rules, go to www.uniroyaltires.com/sweeps.

Jody Devere, askpatty president and CEOJody DeVere
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