Social Media & Beer At The Fresh Hop Ale Festival
On October 2nd Tom and I ventured to Washington’s version of the Heartland… Yakima, Washington, for the 8th Annual Fresh Hop Ale Festival.
…and our lives will never be the same.
My husband Tom has become a huge beer connoisseur since we moved to Oregon, and as soon has he heard that one of his favorite breweries, Laughing Dog Brewery out of Sandpoint, ID was going to be at Fresh Hop- he didn’t think twice about agreeing to drive over to visit my college girlfriends and drink some great, hoppy beer. Not to mention, we were extra happy to come due to the fact that all the proceeds benefit an amazing organization,Allied Arts.
A record turnout of over 3,500 people joined us at the Millenium Arts Plaza for a night full of great beer, an awesome band, and the cigar tent. The setting was perfect, and as usual the people in Yakima were great hosts. Since I’m going to try and make the rest of this post relate in some way to social media, I won’t go on about what a great time we had, but just know that we’ve already told ten or so friends that we’re dragging them along with us next year.
For another account of the action, check out this blog post from Suds Magazine.
Now for the social media part. One of the cool things about social media is the way it connects us to our favorite products- in this case beer. As Tom has gotten more and more into craft beer, he’s started following breweries on Facebook so he knows when new brews are ready to be tasted. By following breweries in this way you also get a sense of their personality and feel like a part of the family.
Case in point. Laughing Dog’s Facebook Page. I’m partial to Laughing Dog Brewery because they are based in Sandpoint, Idaho and on a whim we decided to check out their tasting room last winter and had a great time. Ever since then we’ve followed them on Facebook, and they do a great job of posting updates about new brews, specials, and special events like them taking 1st prize at Fresh Hop! They may not pay someone the big bucks to make all of their online spaces look the smoothest in the industry, but their interactions are authentic- and that’s what counts!
You can also follow Laughing Dog on Twitter.
If you’re into beer, do yourself a favor and start following some of the other breweries in attendance I’ve listed below. You’ll notice that some pages are polished- and some not so much, but they are in the space getting followers and that’s what’s important.
I also hope we can add you to the list of friends we’re bringing back to Yakima for next year’s festival.
Beer Valley- Ontario, OR- Facebook
Ice Harbor- Tri-Cities, WA- Facebook
Snipes Mountain- Sunnyside, WA- Facebook
Tieton Cider- Tieton, WA- Facebook (Of course I loved this since I’m obsessed with cider)
Iron Horse- Ellensburg, WA- Facebook
MacTarnahans- Portland, OR- Facebook
Yakima Craft- Yakima, WA- Facebook
Fremont- Seattle, WA- Facebook
I blog about social media and life on The Social Media Notepad.