Level Up | Social Media Optimization (SMO) and Social Advertising

In a pair of Lightning Lessons, dig deeper into two more sophisticated ways you to distribute and promote your content. SEO (Search Engine Optimization) used to be the gold standard for making sure your content got seen, but now it’s SMO (Social Media Optimization) that is driving views and audience connections. Learn what SMO is, what it means for you, and how it can change your promotion and distribution game. Then, get schooled in the quickly-changing world of advertising with the social giants: Facebook and Twitter. There actually are ways to successfully manage an ad campaign on these major platforms. We'll start at budget setting and go all the way through metrics tracking, to help you guarantee success.