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Lori Culwell is a writer, Search Engine Optimization/ social media expert/ internet aficionado.   You can find her company, Get Creative, Inc. a...
 
 
 
 

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Using Social Media to Sell a Self-Published Book

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I think if there's one trait about me that has served me the best while at the same time annoying the most people, it is that I absolutely will not tolerate being told that I cannot do something. "No" is the one word that makes me almost pathologically have to find a way, if for no other reason than to go back to the original nay-sayer and proclaim, "See! It could be done -- you just lacked the vision!"

Yes, it is richly ironic that I chose to be a writer and yet I find rejection so odious. I get it.

Now you're wondering how this applies to you.

A couple of years ago, I decided I was going to write a novel. Was I a celebrity, did I have a book deal, or did I once date Hugh Hefner?

No. I just wanted to write a novel. Is that so wrong? I had hope when I started. And yet, even before I was done, the chorus of "that's so hard" was upon me. "It's impossible for an unknown writer to sell a novel these days" turned into a cascade of rejection letters and emails from interns at agents' offices, then editors, publishers, even well-meaning writer friends. The manuscript was barely even done before it was finished, as they say. I did manage to get an agent finally, and she sent it out to all the major publishers. Everyone had good things to say about my writing, but no one was sold on the novel. Eventually the agent gave up, advising me to leave this book behind and start on another one. Frankly, by this time the concept of starting all over was out of the question.

Here's the thing -- I knew the first novel was good, and I knew it would sell, and even though I didn't relish the idea of self-publishing, by then I was on a mission, not only to put the book out, but to convince the world, one person at a time if necessary, that my book belonged on their summer reading lists. In case you’re wondering, the name of that novel is Hollywood Car Wash, and it’s an insider-y Hollywood story about a college student in Michigan who gets a job on a tv series playing (what else?) a college student from the Midwest. When she's in the game, though, she’s told (without irony) that she’s actually “too fat to play a college student from the Midwest,” then she finds that in order to keep her big-deal job, she’s going to have to do everything from losing weight to bleaching her hair to getting new friends, and everything in between. The novel is all based on true stories and real people, and people have told me they find it funny and impossible to put down. Seriously -- people who are not even my friends say this.

So, after climbing my way up the ladder to the world of agents/ publishers, I then climbed back down and released the book as a self-published edition. To this day when people ask if they should do this, I say “try the traditional method first, THEN use self-publishing as a backup,” meaning that I don’t think self-publishing should be your first choice, but it can be a great tool if you feel you have a product (a book) that’s been overlooked.

Back to the story. I still believed in the book! The self-published edition came out. Enter social media: MySpace, to be exact, and Twitter, and Facebook, and anything else I could think of. When the self-published version came out, I spent hours (HOURS) on social media, friending every person I could find who said they liked a book similar to mine, talking to them personally, reading about them, and convincing them that they should read my book for their book club. Social media was my book tour, my publicist, and my connection to people who were interested in my writing. Did it take as much effort to promote that book as it did to write it in the first place? Actually, it probably took more.

But, eventually, guess what? That novel caught on through word of mouth on social media, and the self-published edition sold so many copies that

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OutskirtsPress 5 pts

What an dynamic, personal, and informational post on self-publishing and book marketing. Even our CEO at Outskirts Press suggests the traditional model ( http://brentsampson.com/2010/04/03/self-publishing... ) first.

But the opportunities that lie in

JennaHatfield 10 pts

Very cool! What an inspirational story for us all.

And congrats on the publishing!

Contributing Editor Jenna Hatfield (@FireMom ( http://twitter.com/FireMom )) blogs at Stop, Drop and Blog ( http://stopdropandblog.com ) and The Chronicles of Munchkin Land ( http://thechroniclesofmunchkinland.com ). She is a freelance writer and newspaper photographer.

Marly 5 pts

Thanks for the great tips and inspiration. I've shared this post with friends too. Congrats to you for sticking it out! Marly

www.namelymarly.com ( http://www.namelymarly.com )

Theresa Milstein 5 pts

Thanks for sharing your story. I've been trying to get published for four years with no luck. The first couple of years were a learning curve, but now I have two manuscripts I think are solid. I almost self published one, but promoting it is intimidating. Maybe I'll use your story to finally do it.

alovelything 5 pts

Self-publishing - especially ebooks - opens up a world of opportunity for small niche books, too.

I, with a partner, wrote an ebook on selling in an antique mall. It's a highly specific niche that traditional publishers would never touch, because the chances of selling millions of copies is slim to none.

Technology is changing the publishing world ... and the reading world, too. ;)

www.alovelything.com ( http://www.alovelything.com )

Nobody wants to be Ethel 5 pts

WOW first off congrats on your perseverence. I too have this little voice deep down inside me that never wants to be told what to do or definitely "shhh be quiet" or "NO". That little voice is your guiding light - keep following it. It knows what the truth is. Anyway...thanks for your blog. Extremely inspirational.

Patty

Karen T. Smith 5 pts

What an awesome story! I am in the "submit to publishers" place myself (having decided to bypass agents, seeing as how they don't buy books) with a goal of self-publishing if I don't get traction in about 6 months. I'm 5 rejections in, which feels about right. I'm still hopeful! :)

Are you planning to write more about your journey? I'd love to hear more strategies, particularly about reaching your target audience. I write YA science fiction with girl protags, I'd love to figure out a good way to find those girl readers out there, particularly the ones who got Kindles and Nooks for the holidays...

Best of luck for your next book and onward!

I write on Suburban (In)sanity ( http://beckersmith.typepad.com/my_weblog/ ). I have two kids, two cats, a dog, a husband and a minivan. I live in the suburbs now and try to stay sane. Some days, I succeed.

injaynesworld 5 pts

If I'd listened to all the people who told me how hard it was to "make it in Hollywood" I never would have had a 25 year career as a TV-movie writer. Now I, too, am thinking of writing a book and your article here gives me a lot of encouragement.

Congratulations. There's nothing quite sweeter than the words "I told you so."

Happy New Year.

Jayne

croqzine 5 pts

This rocks. Thanks for sharing. :) People think that if you get an agent, you've won the lottery. Nope, not true, my friends!

Heather Mann is the founder of Dollar Store Crafts ( http://dollarstorecrafts.com ) (hip crafts at dollar store prices); CraftFail.com ( http://craftfail.com ), and CROQzine.com ( http://croqzine.com ).

ElizabethEsther 5 pts

This was EXACTLY what I needed to read today! Thank you so much! And I'm totally the person who, when someone says no? Says: OH YEAH? WATCH ME! lol. Thanks, Lori! Congratulations and good luck!

Elizabeth Esther

Melissa Ford 5 pts

What a great story. First and foremost, congratulations. Second of all, what valuable information for anyone on the fence about whether or not to take the plunge and self-publish.

Melissa writes Stirrup Queens ( http://stirrup-queens.com ) and Lost and Found ( http://lostandfoundandconnectionsabound.blogspot.c... ). Her novel about blogging is Life from Scratch ( http://www.life-from-scratch.com/ ).