SoftSheen-Carson Launches the NEW Hydra Steam Collection
Intense moisture immediately sinks in and refreshes natural hair.
This morning celebrity hairstylist Johnny Wright helped launch SoftSheen-Carson’s newest collection:Hydra Steam. From the sulfate-free cleansers to the moisture sealing sprays to deep conditioning masks, the blue bottles and jars have an exclusive ingredient that soothes natural hair. By using a steam activated ingredient, natural hair gets back its shine, its bounce, its curls and most importantly, its health.
Wright explained how the products work in tandem. Each product builds upon another and together they promote healthy hair. He mentioned that he’s used the system on his clients. After continued use, their hair grew faster, it was easier to maintain (and switch) styles and their hair was no longer brittle or dry.
The products can be used at home. If a steam machine isn’t available when using the SoftSheen-Carson Hydra Steam Moisturizing Steam Masque ($17.99,sallybeauty.com) using a conditioning cap, shower cap or even a hot towel wrapped around the head to get the best results at home.
To get the best results, Wright feels that a treatment—from shampoo to masque should be done at a salon once a month. “It’s like getting a facial from a professional. You immediately see a difference and when you follow the regimen, you’ll start to see an improvement quickly.”
After the presentation, I spoke to the models. Their hair was gorgeous and healthy. I asked them how quickly they noticed a difference after using ShoftSheen-Carson Hydra Steam Collection. “Immediately! My hair stopped ‘poofing,’ and it was so much easier to not only style it, but the style stayed.”
Editrix-Queen of Style