I’ve visited two Build-a-Bear stores a number of times—one in Albuquerque and one in Austin. I notice something on each visit that seems remarkable. I see little boys, who are comfortably familiar the routine involved in building a stuffed animal, buying animals. Not just that, they are accompanied by their dads. Some of these guys are big burly fellows who maybe took a day off from shaving because it’s Saturday, but they manage to look at home in Build-a-Bear.

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