Parenting Magazine Presents: Is Your Messaging to Moms Outdated?

Get a pre-release sneak peek at a recent joint study conducted by Parenting Magazine and BlogHer, Inc. that explores the intersection of parenting and technology and discover why your messaging to moms might be old news, especially when it comes to technology and consumer electronics. The bottom line: Fear no longer sells with this crowd. Moms may be reasonably cautious about their kids and technology, but it doesn't stop them from being avid users themselves...for leisure, for efficiencies and even to forge deeper family connections! Does your messaging reflect the new tech-savvy reality? Jennifer Preston, Social Media Editor at The New York Times, moderates this panel with Parenting Magazine's Chief Strategy Officer Nancy Hallberg and BlogHer's Director of Market Research Jane Collins. Together they will review the results and spark a larger conversation about marketing to moms about and with the latest social technologies.