Stat Explosion: When Your Blog Goes Viral

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Skills 3: The Business of You
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Ashleigh Burroughs and Sarah Manley

Ashleigh Burroughs of The Burrow was shot in Tuscon with Rep. Gabby Giffords and found herself on national news and in the hospital. Sarah Manley of Nerdy Apple Bottom wrote about her son’s Daphne Halloween costume in the post heard ‘round the world. How do you respond when your formerly small-to-medium blog traffic suddenly skyrockets? What does your family say when Good Morning America and The Today Show are knocking down your door? And is there a way to turn lemons into bloggy lemonade? Ashleigh and Sarah share their stories and collaborate with the room on how to turn unexpected publicity into professional fuel.