A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick. In this role, Stephanie leads global initiatives in online community management, the emerging area of Influencer Relationship Management (IRM), and growth of the digital management team and thought leadership platforms. Stephanie also provides strategic counsel in social media for key accounts.
In the course of her career, Stephanie has been instrumental to developing digital media initiatives for major brands such as Unilever, Microsoft, Samsung, PepsiCo, Hewlett Packard and P&G.
Prior to joining Weber Shandwick, Stephanie served as EVP, Digital Strategy and Social Media for Porter Novelli. Her accomplishments in this role included leading the effort to become Digital AOR for Bel Brands and Blog World Expo. She also forged partnerships with Internet Week and Social Media Week, for which she serves on the Global Advisory Board.
In 2004 Stephanie founded Stephanie Agresta Consulting, a digital media and marketing firm that specialized in leveraging relationships with noted digital thought leaders and emerging technology companies. In 2008 she launched “Bloggers Lounge,” a networking hub for digital influencers at the SXSW Music Conference and Festival. She also partnered with Brian Solis, author and Principal Analyst at The Altimeter Group, to found the social media event brand The TechSet.
Stephanie began her career with iVillage.com, one of the first sites to build an online community. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder.
A popular speaker at industry events, Stephanie has presented at SXSW, Web2Expo, Blog World, BlogHer, PR News and Mashable conferences. She serves on the Board of Directors of the Social Media Advertising Consortium (SMAC) alongside executives from Ford, IBM, Kraft and PepsiCo.
Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough, was released in October 2010. She holds a BA from Luther College in Decorah, Iowa and a Master’s degree from the University of Minnesota.