Subliminal Message

I understand marketing. Really I do.


I know when you see a picture of a billboard featuring a double cheeseburger and fries the natural reaction is for your mouth to water, making you want to head over to the nearest fast food restaurant and pig out.


I get it that when you watch a commercial featuring an exotic location, or for a cruise line, your natural reaction is to check your remaining vacation time and figure out if you too can enjoy the white sandy beaches….


But what I don’t get is this billboard….

What is the goal here?


Are you supposed to be driving down the street, singing along to the radio, glimpse up at this sign and say to yourself, “Wow, what a great idea!!! A divorce! Why didn’t I this sooner?”


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