Sucky is the New Awesome
I recently read a post that 'helped' me to determine if my blog content sucks. I try to take articles like this with a grain of salt. They often say the same thing: 'be the expert in your field', 'be useful', 'offer something no one else does.' It's just not always possible. As a Mom Blogger (or Mommy Blogger - I have no issue with the term) I just don't really fit within the realm of traditional blogging advice. Be the expert: In what? Diaper changing? Cleaning up puke? Macaroni and cheese?
One of the first points of the post was to suggest that your blog does, in fact, suck, if your posts read like journal entries. Isn't that what this is? An online journal? A way to record and remember (and share) all the stories about our lives and families? It is for me. This is a journal. All of my favorite blogs read like journals. Some of the best and biggest blogs out there read like journals. I continued to read. It turns out, the answer to 'Does my block content suck?' is a resounding yes. Out of the 20 areas of suckiness that the post discussed, I sucked in 10 of them (and I may have been fibbing in some of the others.) Let's discuss a few points:
Your posts read like journal entries I've touched on this. My blog would suck if it didn't read like a journal, because, trust me, there are very few areas where I'm an expert and you usually shouldn't take my advice.
You spend less than an hour on each post What is this, a term paper? I can't do anything for an hour. Except sleep. An hour on a post? You mean, with research and important points? Nope. Not on MMP.
You’ve never received hate mail Ok, I admit, I like a bit of controversy. I'm always willing to jump into the debate. I just don't post much that is controversial. I once received a comment that told me I didn't know how lucky I was to stay home with the girls and should stop complaining about it. I don't think that counts, though.
You don’t know the benefit The benefit of what? Of laughing? Of relating to stories? Essentially, because I can not quantify how my blog makes my readers' lives better, I am setting myself up to fail. I can assure you, the only benefit I get from most blogs I read is a good laugh or the ability to say, 'I hear you...I've been there' which is exactly what I'm am hoping to get out of reading them.
You’ve never read a book on copywriting ...and I probably never will. Until this is my full-time, high-income job. So, never.
You write less than 1,000 words per day As in, a post that is less than 1,000 per day? As in, a daily post? No way. I have a hard enough time coming up with 300 words that my posts are usually comprised of. I can't be wordy. I edit to a fault. I also can't read posts that are too long, with few exceptions. I stop halfway through, defeating the purpose. This point really gets to me because you can't quantify how many words it takes to get your point across. It could be 2. It could be 2,000.
I know it's not cool to admit that you like traffic and you are supposed to blog for yourself, and blah, blah, blah. I'll admit it. I like traffic. I like visitors. I love subscribers. I would keep a diary if I didn't care if someone read my blog or got some enjoyment out of it. I don't want it to suck. But I can't promise that my next post will be any more useful than a poop story. I just can't make a story about waking up at night into something unique. I don't want to be the expert in food throwing. So please, continue to just read and laugh at my journal-ish blog, thank you very much!