Survey says! 75% of journalists use blogs for story ideas, angles and insight

BlogHer Original Post

Did you ever blog or read a blog post about something that, within days, maybe even hours showed up in a print or online publication piece? The topic, a few words, maybe similar sources.

You aren't seeing things. Jerry Johnson, head of strategic planning at Brodeur, reported results of his survey of U.S. journalists at the Consumer Electronics Show last week in Las Vegas.

From Fox Business:

A survey of U.S. journalists by Brodeur, a unit of Omnicom Group (NYSE: OMC: 45.00, -0.83, -1.81%), suggests that blogs are not only having an impact on the speed and availability of news, but also influence the tone and editorial direction of reporting.

The survey is part of an ongoing research project by Brodeur in conjunction with Marketwire to dissect and understand the impact that social media and blogs are having on traditional news delivery. The online survey was conducted among a random sample of North American reporters and editors, and was focused on understanding how social media and blogs influence their work.

There are great graphs on Conversation Agent and here are some stats reported in the Fox piece:

Nearly 70 percent of all reporters check a blog list on a regular basis. Over one in five (20.9%) reporters said they spend over an hour per day reading blogs. And a total of nearly three in five (57.1%) reporters said they read blogs at least two to three times a week.

Journalists are increasingly active participants in the blogosphere. One in four reporters (27.7%) have their own blogs and nearly one in five (16.3%) have their own social networking page. About half of reporters (47.5%) say they are "lurkers" -- reading blogs but rarely commenting.

The majority of journalists thought blogs were having a significant impact on news reporting in all areas tested EXCEPT in the area of news quality. The biggest impact has been in speed and availability of news. Over half said that blogs were having a significant impact on the "tone" (61.8%) and "editorial direction" (51.1%) of news reporting.

I've emailed Johnson for a copy of the report.

From Conversation Agent's conclusion, something I can imagine saying:

...The very development that news media outlets feared for so long may prove to be exactly what they need. With a little imagination and desire to re-imagine the news business, everyone could win. And that is just fine with me.

Of course, if those news media outlets don't stop flouting their own policies related to political bias and adherence to professional standards, bloggers may find ways to shut them out.


In order to comment on, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.