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Arlington, VA -- Marymount University recently presented the Alumni
Lifetime Excellence Award to Susan DeLuccia Beausang, who received
an associate degree in Fashion Merchandising from Marymount in 1967.
Beausang developed the BeauBeau scarf, a fashionable and comfortable
alternative to wearing a wig, for women and girls coping with hair
loss from cancer treatment, alopecia, or other medical conditions.
She is determined to reclaim dignity and self-esteem for women with
medical hair loss.
After losing her hair to alopecia and coming from a family of breast
cancer survivors, Beausang wanted a stylish, dignified option beyond
wigs. Finding that one didn't exist, she set about designing a fashionable
alternative, and the BeauBeau scarf was born. The BeauBeau fitted
scarf is an elegant solution that stays in place and comes in an
array of fabrics, colors, and patterns -- enabling women with hair
loss to feel pretty again. BeauBeaus are now on sale in 70 boutiques
in the US and Canada, and online at www.4women.com.
Beausang, a resident of Sarasota, FL, previously lived in Philadelphia,
PA, where she was a specialist with the Philadelphia Stock Exchange
for many years. Also a busy mother, she found that her sudden hair
loss caused emotional distress and challenged her sense of identity.
"For a woman, losing your hair is such an emotional disease,"
she explains. Beausang is working to raise awareness of the psychological
impact of hair loss, so that there is more sensitivity in our society.
She points out, "A good day is when people notice my scarf
and not that I look different."
Inventing the BeauBeau has brought a second career that is satisfying
on many levels. "What I do now gives new meaning in my life,"
she explains. In a recent blog on her Web site, she wrote, "I
receive many emails from women around the world, thanking me for
creating a product that has made such a difference to them. The
irony is that I want to thank