Susan Beausang Receives Marymount University Alumni Lifetime Acheivement Award
Arlington, VA -- Marymount University recently presented the Alumni
Lifetime Excellence Award to Susan DeLuccia Beausang, who received
an associate degree in Fashion Merchandising from Marymount in 1967.
Beausang developed the BeauBeau scarf, a fashionable and comfortable
alternative to wearing a wig, for women and girls coping with hair
loss from cancer treatment, alopecia, or other medical conditions.
She is determined to reclaim dignity and self-esteem for women with
medical hair loss.
After losing her hair to alopecia and coming from a family of breast
cancer survivors, Beausang wanted a stylish, dignified option beyond
wigs. Finding that one didn't exist, she set about designing a fashionable
alternative, and the BeauBeau scarf was born. The BeauBeau fitted
scarf is an elegant solution that stays in place and comes in an
array of fabrics, colors, and patterns -- enabling women with hair
loss to feel pretty again. BeauBeaus are now on sale in 70 boutiques
in the US and Canada, and online at www.4women.com.
Beausang, a resident of Sarasota, FL, previously lived in Philadelphia,
PA, where she was a specialist with the Philadelphia Stock Exchange
for many years. Also a busy mother, she found that her sudden hair
loss caused emotional distress and challenged her sense of identity.
"For a woman, losing your hair is such an emotional disease,"
she explains. Beausang is working to raise awareness of the psychological
impact of hair loss, so that there is more sensitivity in our society.
She points out, "A good day is when people notice my scarf
and not that I look different."
Inventing the BeauBeau has brought a second career that is satisfying
on many levels. "What I do now gives new meaning in my life,"
she explains. In a recent blog on her Web site, she wrote, "I
receive many emails from women around the world, thanking me for
creating a product that has made such a difference to them. The
irony is that I want to thank them…. My connection with these
special women and girls is a rare life gift; in helping them, I
have discovered a true meaning to my own life."
Beausang attends major fashion shows each year and closely monitors
fashion trends in order to design scarves that coordinate with the
latest runway styles. She has designs for everyday wear, eveningwear,
exercise, and even cold weather. Since young girls can also suffer
medical hair loss, she has a line for them, too. Beausang has definitely
put her Fashion Merchandising degree from Marymount to good use!
ABOUT MARYMOUNT UNIVERSITY
Marymount is a comprehensive Catholic university in Arlington, Virginia,
that offers a wide range of undergraduate and graduate programs.
Approximately 3,600 students, representing more than 40 states and
70 countries, are enrolled through Marymount's Schools of Arts and
Sciences, Business Administration, Education and Human Services,
and Health Professions. Providing a rigorous, values-based education,
Marymount University is a diverse learning community where students
come first. Small classes provide an ideal learning environment.
Original undergraduate research is encouraged and supported by faculty
mentors. The resources of Washington, DC, are used to full advantage
and provide excellent internship opportunities. For more information,