Susan Etlinger

Industry Analyst at Altimeter Group

Susan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop measurable social media strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning for both corporations and agencies. She’s a frequent speaker on social media and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at