In June, 2012, BlogHer hosted its fourth annual BlogHer Food Conference in Seattle, Washington. More than 500 influential food writers, photographers, stylists, chefs, cookbook authors, activists, and top food brands gathered to enjoy diverse programming on everything from food politics to food photography to food publishing, from knife techniques to raising backyard chickens, from incorporating humor into one's food writing to embracing our kitchen failures....more
Struggling to keep on top of how best to market in the constantly shifting social media landscape? BlogHer Inc. recently published our fifth annual study of women and social media, conducted with Vision Critical, a market research and analysis firm. The results provide marketers who seek to grow audiences of women online a key window into the opinions and purchase behavior of women who use blogs, Facebook, Twitter, Pinterest and other social tools....more
How does BlogHer engage our mass audience with your brand? By activating the power of our community. Contact us to learn how we can tailor opportunities to unleash authentic engagement that connects brands with social media leaders and their growing communities.
When conversion is mission critical, no source is better than blogs. Our 2012 Social Media Matters study reveals that online media delivers more than function. It also inspires women, builds deeper trust, and promises better conversion. As social media mainstreams, women's motivations splinter and the threat of being overwhelmed increases -- but content is consistent.