Most bloggers who self-host their sites need to find a way to meet those minimal hosting bills, and others are trying to monetize their blog in order to have some cash for all their work. Advertisements are an easy way to earn a bit of money. Others have expanded into doing reviews, usually in exchange for a free product. There may be a new way to monetize a blog on the horizon.
OK, I am a pessimist by nature. While many of the facts that MP Dunleavy cites in her column Women in Red ("Why women will run the economy") were interesting, I found it hard to whip out my pom poms and cheer for the news. Part of that is because the title is a misnomer (the article is about how to prepare for retirement, which is excellent information to share) and part of it is because there are so many downsides to her points.
Recently a well-known blogger, who blogs about small business, suggested that maybe we should all just replace our (often overly complicated) business plans with a simple 5 word strategy: Get Excited and Change Things. I couldn't agree more....more
I have to say I've been having a blast Marketing Like a Mother. That is, doing a guerilla marketing campaign for my humor iPhone app, Sleeping With the Laundry.
Marketing Like a Mother Means:
Making a plan and methodically working your plan.
Marketing on little bits of time that mother's have....more
It's a ritual that most Americans are familiar with. When are you ready to check out from the store or pay your bill at the restaurant, you hand over your card and swipe it through a magnetic card reader. Then, depending on the store policies, you might sign the receipt or show the cashier your ID. That swipe and sign ritual might soon be a thing of the past. In ten years, you may be saying to your kids "When I was YOUR age I had to physically take my credit card out of my wallet and swipe it before I can buy anything!" What's causing this sea change in credit card technology? Card companies are implementing new, "blink, or contactless technology" that will offer consumers more convenience, but may also expose consumers to higher risk of unauthorized credit card usage. ...more
So you've started up your business and you're ready to brand yourself. Usually that process begins with a logo. Like most start-ups you likely have a limited budget to undertake the branding process. So what are your options? What are the trade-offs when you do it yourself or on the cheap?
Remember the Old Boys’ Club…? The boring, cranky, devious one that controls the banks, the economy and most of our wealth creation and money supply from behind the scenes? The one where nearly every key position in government is occupied by an Old Boy?...more
According to Blippy, a site which sounds a bit like Foursquare for purchases -- you post what you've purchased and can see what your friends have purchased, too -- users are spending $1.5 million per week. The site is only five months old, but it has already collected an incredible amount of data for advertisers and marketers, not to mention the personal amusement of seeing what your friends buy or get ideas for new products. Marketers can direct deals to you they know will be of interest and coupons can be offered to entice people to remain loyal to the same product, much in the same way the coupon machine at the food store doesn't waste your time on items outside of your buying habits and instead spits out coupons that fit with your buying trends.