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2010 Tech Trends: Facebook, eBooks, and the Groupon

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2010 was a fascinating and fast-paced year for tech. Some trends that have been around for a while reached the tipping point this year, and some new trends are emerging that will dominate 2011.

eBooks and eBook readers

The price for an eBook reader dropped significantly this year. The number of device choices expanded. And the number of books available in that format grew and grew and grew.

Many who have the capability to buy an eBook instead of a printed copy are choosing that as the preferred option. There are several reasons for this, among them lower price, instant delivery, and lightweight portability for a reader's entire library.

I see the eBook market continuing to expand as more and more users turn to digital delivery for all kinds of reading material. Unique ideas for eBooks appear every day, such as this idea, described by FrugalBabe that sells eBooks for charity fund-raising.

Internet TV

This trend hit hard this year, and I think it's going to continue to grow. Players like Apple TV, Google TV, Netflix and others have gone from interesting outliers to mainstream. Getting TV shows and movies from what used to be standard sources like cable and satellite subscriptions may become a phenomena of the dusty past. You can stream movies from Netflix to your iPhone!

Of course, you still need a broadband Internet connection to your home to use gadgets such as an Apple TV, but as Just The Right Things points out, it's a gadget the whole family can love.

HTML5

HTML is the code that is used to markup web page content into headings and paragraphs and lists and such. A lot of geeky drama went into getting HTML5 to the point where it is now – which is a still incomplete set of specs for creating web content. This year, some big players started investing time and development cycles into using HTML5 and making it work on the web. Apple announced it won't use Flash on the iPad – which translates into using HTML5 video elements instead.

That's a big ouchie for Adobe, the maker of Flash.

Google announced it supports HTML5 and posted some cool demos at HTML5Rocks. High traffic websites got retuned to run HTML5 with lots of hoopla around the changes. Most browsers are implementing support for HTML5 in at least some ways. Tech bloggers, like myself, are talking about HTML5 daily. HTML5 is important to developers for mobile and mobile apps, too. In spite of the fact that it's still changing and isn't going to be an "official" spec for quite a while, HTML5 is going to be rocking the tech world for quite a while.

Facebook: Too Big to Fail?

In spite of all its flaws and all its privacy fails, Facebook now has over half a billion users. It expands and expands like some feature-eating swamp thing that will eventually envelop the entire planet.

Everything that could be considered social media – chat, email, multi-player games, status updates, blogging, file sharing, location based features, photo sharing – is part of Facebook. As soon as a new idea for social networking pops up, Facebook adds it to its feature set.

It's. Just. Huge.

It's even a movie. See reviews on Women and Hollywood, Gender Across Borders, and Tennessee Guerilla Women.

Here's my prediction: for the next year, at least, Facebook is going to continue to grow.

Cloud Computing

Gmail, Flickr, Google Docs, Delicious, Dropbox, Blogspot, Wordpress.com – your data, your work, your backups – but not on your hard drive. That's the cloud, baby. Resources, software, and information somewhere out there in Internetland and separate from your computer. Accessible from any computer or mobile device. You and your information are now device and location independent. What could be more useful in today's world? Not much, which is why the trend is growing.

Notes from Home explains how cloud computing can save your sanity and your data. But When Fridays Were Fridays wonders who is picking up the check for cloud computing.

Grabbing for Groupon

The localized discount coupon service Groupon exploded this year. Everybody wants to save money and the local savings deals from Groupon are often over 50% off on things like restaurant meals and services. Groupon deals sizzle like flies to honey, like moths to a flame – big savings entices.

Groupon got so big, Google is trying to buy it for $6 billion. Groupon said no, at least for

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Virginia DeBolt 5 pts

have been showing up for the holidays. I think you're right - these will be a hit.

Virginia DeBolt
Web Teacher ( http://www.webteacher.ws/ ) | First 50 Words ( http://first50.wordpress.com )

CoffeeBreakWithThatGirl 5 pts

3D television and video games as well as game consoles with no controllers

TomMunro 5 pts

Great post, Virginia. We're coming off another exciting year in technology, and we're looking forward to even more innovations and enhancements in the year to come. I agree wholeheartedly with your insight on the proliferation of mobile apps and the mass adoption of Smartphones. Photo sharing through mobile apps is a huge trend right now – in fact we've seen a 400% growth in mobile uploads in the past 10 months alone. It's exciting an exciting time for us, and for our industry as a whole.

What's more, people are eager to not only take photos on their mobile devices, but we're seeing an upsurge in their desire to circulate these memories among friends and family - so we predict this 'social/sharing' aspect will play a large role in tech in 2011 as well. Our users upload more than 4 million photos and videos to our site every day and then share those pictures to Facebook, Twitter, MySpace, websites, blogs, and other online destinations. And we're helping them streamline the photo-sharing process through our mobile application, which automatically uploads images to a Photobucket account, where they can they gather, personalize, share, and keep their photos and videos in one convenient location.

Best regards,
Tom Munro, CEO of Photobucket
www.photobucket.com ( http://www.photobucket.com )

Virginia DeBolt 5 pts

I think several of the trends I mentioned will continue to grow: Internet TV, HTML5, mobile apps, and even Facebook.

Wouldn't be surprised by something brand new, however.

Virginia DeBolt
Web Teacher ( http://www.webteacher.ws/ ) | First 50 Words ( http://first50.wordpress.com )

Deb Rox 5 pts

I love Groupon. So well done, and I love that the descriptions are written with humor instead of smarmy sales talk. The entertainment draws me as much as the deal.

Deb Rox

3 Smart Girlz ( http://www.3smartgirlz.com/ ) consulting

Blog ( http://www.debontherocks.com/ ) like a freaking butterfly, sting like a Tweet. ( http://www.twitter.com/debontherocks )

srawlings 5 pts

Susan Rawlings@susansboutique
Twitter:
Email: boutiquesearchmarketing@gmail.com

Great call on these trends. What do you see coming in 2011 and beyond?

P.S.: Not an eBook lover myself