Technology Trends: Social Commerce: Gamification, Rewards, and Trust

“Gamification” was the buzz word of the last SXSW Interactive festival, but racking up points to garner badges that don’t actually do anything, mean anything, or sustain your business isn’t the idea. Let’s talk about how to build a trusted community that wants to interact with your content and your commercial opportunities in a win-win scenario. Lynn Forbes of moderates this discussion, featuring masters Nicole Lazzaro, CEO of XEO Design, Susan Etlinger, Industry Analyst at Altimeter Group, and Barb Dybwad, co-founder of Tecca.