Technology Track: Excellent User Interface and Experience

The explosion of time spent playing social games and using social media is a clue to what draws users in and keeps them engaged long-term. Whether you’re developing software, games, applications or a web site, incorporating some of the most appealing and addictive qualities of the online social experience into your user interface and experience is the baseline you’ll need to compete. Pick the brains of some experts on the user engagement continuum, from interface to experience to satisfaction, and come ready to radically re-think your own product. Experts Nicole Lazzaro, Wendy Lea and Megan Gaiser will be moderated by Marnie Webb.