Technology Track: Media, measuring, monitoring and the meaning of it all

Online media and tools are probably critical for the promotion and propagation of your big idea. And depending on your product, online adoption may be the ultimate measure of success. In an ever-more-disaggregated online environment, how do you make sure you are measuring the right things…and understand how to act based on the results? Jory Des Jardins leads the conversation among Betsy Aoki, Amy Chang and Laura Fitton are among the experts on hand to discuss.