Tell Me, Is Blogging Really Dead?
By Nancy Wurtzel on June 27, 2012
It seems as though I'm always late to the party. In September 2010, I launched Dating Dementia when there were already close to 150 million blogs in existence. Now, just as I begin to hit my stride, I learn blogs have probably had their day in the sun and now are on the way out.
Evidently, fewer people are starting blogs, more and more blogs are being abandoned and only 37% of companies even have a blog today -- down from 50% in 2010. Recently, in USA Today, a headline proclaimed "Blogs are slogs, so companies just quit."
In this same article, USA Today reporter Roger Yu writes: "With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter." Not to mention, Google+, Pinterest, Quora, as well as whatever will be the next big social media thing. Yu summaries in his article that the obvious downward trend, "...is consistent with the broader loss of interest in blogging among all consumers."
Yu reports some really big companies, like Bank of America, have dropped their blogs entirely. OKCupid, The dating website published a popular blog ranked one of the 25 best by Time magazine in 2011, but this year it stopped posting.
Personally, I've noticed bloggers I follow are narrowing their focus in order to better market their writing. Others, who were maintaining several blogs, have parred down to just one.
It's certainly true that blogging takes time, energy, commitment and a bit of money. At first, I was looking at my Dating Dementia as a potential source of income. Could I make a living from my blog as a few blogging superstars do? As I near completing my second year of blogging, I think I know the answer.
Adjusting my viewpoint, I now see Dating Dementia more as a labor of love. It's an outlet for me to express my creativity and connect with other writers online as well as in person at blogging confabs. I also have to admit it is really, really cheap therapy. Other bloggers will know what I mean about the therapy.
For now, I'm going to hang in there with my blogging. Perhaps the natural weeding-out process is good and those who keep slogging away will even attract larger followings. Wouldn't that be nice?
So, yes, I was once again late to the party. However, "better late than never" is my mantra. I'm enjoying every single minute of my own blogging party, and I'll probably be the last to leave.
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