Tell Mott's You Want Your Apple Sauce Without Classism

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close up portrait of a young adult female wearing a name tag stating she is underpaid

On May 23, three hundred workers from Mott’s apple sauce and juice plant in Williamson, New York, went on strike. Their complaint? A major slash in pay and benefits -- even though Dr. Pepper Snapple, the parent company of Mott’s, brought in a record profit last year.

90 days and plenty of news coverage later, the Mott’s strike has taken on a deeper significance. It’s about the little man standing up to the big corporation, the indefatigable machine operator holding her ground in spite of the monumental odds stacked against her.

And fundamentally, it’s about the role of unions in today’s suffering economy. After all, writes the New York Times, “If the Mott’s workers lose this showdown, it could prompt other profitable companies to push for major labor concessions.”

As a descendent of union sympathizers -- my grandpa used to frequent the picket lines and taught my father that people are infinitely more important that profits -- I’m both saddened and thrilled by the Mott’s boycott. Three hundred principled employees out of work for three months, quickly replaced by hundreds of temporary workers? That’s pretty depressing.

But tens of thousands of everyday Americans standing in solidarity with people they’ve never met, promising to throw their consumer power behind workers' rights, not profit maximization?

Call me old-fashioned, but that’s beautiful beyond words.

Tell Mott's You Want Your Apple Sauce Without Classism

(reprinted from Change.org’s Poverty in America blog)

Apple sauce: (noun) 1. a puree of stewed apples, usually sweetened or spiced with sugar, cinnamon, and —- if produced by Mott's -— overt classism

I love my apple sauce. Who could dislike that gooey blend of sweet and tart flavors, especially when the word "apple" —- the posterchild for health and longevity -— is right there at the beginning of the phrase? Sugar and a Methuselah-like life span? Count me in.

But not all brands of apple sauce deserve my patronage. The wealthy executives of Mott's, America's self-proclaimed "leading producer of healthy apple sauce," have recently demonstrated their outright contempt for fair wages by insisting on downsizing employee pay at Mott's Williamson, New York, plant by a full $1.50 an hour -— not to mention eliminating pensions for future employees, freezing pensions for current employees, decreasing employer contributions to 401(k)s by 20 percent, and increasing employee contributions toward health care premiums and co-pays.

This wage cut and benefits reduction comes just one year after Mott's reaped a record $555 million in profit.

The icing on the cake? Executives from Dr. Pepper Snapple, Mott's corporate owner, justified the slash in compensation by telling workers to think of themselves as a "commodity," like "soybeans or oil," whose value had dropped. Pay no attention to the booming profit margin behind the company curtain. Tell Mott's you won't be buying its products until it reinstates full pay for striking employees.

With the support of the United Food and Commercial Workers International Union (UFCW), 300 Mott's workers from the Williamson plant have gone on strike, demanding a reinstatement of their wages and benefits. If you support fair wages, stand with them by boycotting Mott's products. (Can't go without your summer apple sauce? Here's an easy recipe you can make at home in the meantime.)

Want to make life even tougher for Dr. Pepper Snapple execs? Follow these two easy steps:

  • Save this image to your computer and use it as your profile image on Facebook.
  • Sign our petition telling Dr. Pepper Snapple executives to reinstate full pay and benefits for striking Mott's workers.

America's the land of hard workers, not greedy CEOs. Help show Dr. Pepper Snapple who's really boss -— take action now!

Editor's note: BlogHer does not provide professional advice, diagnosis or treatment of any kind – medical, legal, professional or personal. The opinions you read on this site are those of members of the BlogHer community, not necessarily those of BlogHer Inc. Read our community guidelines here.

Charlotte Hill
Read my posts on Change.org's Poverty in America and Human Rights blogs.
Email me at chill@change.org.

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Nancy Hill 6 pts

didn't think you were being argumentative, and hope i didn't come off that way either you raise interesting points, not all with which I disagree.

all stories have context/frames and i tend to put a negative one on nearly all international corporate activities

the situation isn't simple, but cutting wages at a productive plant when the company isn't hurting just smacks of "the man" to me. i for one don't want to have to race to the bottom with the most exploited workers in the world. i live in in "right to work" state and know about depressed wages and union busting.

who knows, maybe it is just the french political anthropologists and structuralist (Marxist) economists they forced me to read in grad school a couple decades ago that are sneaking out of the recesses of my mind. lol.

Nancy
N. F. Hill ( http://www.nfhill.com )

bonstewart 5 pts

i probably came off like i was trying to be argumentative. sorry.

it's just, Mott's was bought in 1982 by Cadbury in England. the company has had little connection to its American dream roots since: the workers are workers for a multinational, even if it is based back in the States now.

so the class lines of upper and lower are hugely complexified. many of the workers in Dr. Pepper & Snapple plants across the world make...what? a pittance compared to the Motts workers. the underclass of global capitalism is simply, IMO, a complex thing that is no longer fairly captured by the "the man's got us down" union line, especially when most Canadian and American jobs for a generation have been paid less than factory jobs and the underclass of North American society have not been, for a long long time, the people with union factory jobs. which is not to say Motts' workers should have to accept a $1.50 wage reduction or the rest, but simply, rather, that they are not an underclass and therefore i don't see simple classism but a much bigger, more problematic and emblematic issue.

again, i'm not actually NOT in support of the Mott's strike, necessarily, just against a 1930's style frame on the picture around it.

Bonnie Stewart is an educator, writer, and social media fortune teller tracing the epistemology of twitter for her Ph.D. Also fond of tea leaves and teaching. She blogs at http:cribchronicles.com ( http://cribchronicles.com/ ).

Nancy Hill 6 pts

When an overclass attempts to lessen and weaken the power of the underclass.... How is that not classism?

You say, "which went away with the global economy," which seems a bit defeatist, we have been on the way to a global economy since our mothers left Mother Africa several tens of thousands of years ago. There can be and is global labor organizing. There is Fair Trade. There are women's cooperatives and products we can support through stores, sites, catalogs such as globalgirlfriend.com
( http://www.globalgirlfriend.com
)

Nancy
N. F. Hill ( http://www.nfhill.com )

bonstewart 5 pts

i think this is a reasonable boycott - like Melissa i generally wonder whether boycotts have the intended effects, but in this case the workers themselves have brought the issue to the fore - and i do think fair wage issues are important, and people more important than profits.

but. this is not the era of big unions when the working poor were elevated from the company store to a kind of corporate welfare that kept families of four fed on the GM wage, driving a GM car. and this is not classism. it's corporate business as usual, and it's not something i support, but it's also not about oppression and stereotyping of a group of disenfranchised people on the basis of what they represent.

classism is sites like People of Walmart. classism is the term "white trash". the employees at Motts are the last vestiges of the 20th century working man's American dream, which went away with the global economy.

i wish the Mott's employees well, but what Mott's is practicing is not classist. it's corporatist - and i think it's important to name what corporations do.

Bonnie Stewart is an educator, writer, and social media fortune teller tracing the epistemology of twitter for her Ph.D. Also fond of tea leaves and teaching. She blogs at http:cribchronicles.com ( http://cribchronicles.com/ ).

Nancy Hill 6 pts

Hey Charlotte! Good job writing up this labor issue that impacts any person whoeats applesauce or feeds it to someone and that most of us wouldn't know about if YOU hadn't written about it.

No Motts for me! I'm gonna make a T-shirt with this slogan.

I don't get the legal illegal action comment either. But what a wonderful idea! Hehehe. Or perhaps making up little coupons for a living wage. We have to act, act up, act out, act often. Labor unionists were murdered, brutalized, and intimidated for generations as they worked for having safe workplaces where they received a living wage.

We have to stop the corporations from turning the last of our individual and inalienable rights into an unrecognizable pulp with the consistency of apple sauce.

Melissa Ford 5 pts

I have mixed feelings about boycotts like this since they usually negatively affect the workers too. That said, I don't purchase Mott's to begin with since I prefer to make my own applesauce. Therefore, my lack of purchase is meaningless. Surely there are other ways to protest, though I see nothing in this post (as stated by the PP) about defacing the product. Did I miss something?

Melissa writes Stirrup Queens ( http://stirrup-queens.com ) and Lost and Found ( http://lostandfoundandconnectionsabound.blogspot.c... ). Her book is Navigating the Land of If ( http://thelandofif.blogspot.com/ ).

Adriennevh 5 pts

Boycotting is one thing, but asking people to illegally deface products in grocery stores is wrong.

By having this post here, BlogHer could be held liable for any illegal actions it's members take after reading this.

KatBretcher 5 pts

It figures considering (according to SmartMoney Sept. 2010 issue) the DrPepper Snapple brand also got checks from Pepsi in the amount of $900 million and from Coke for $715 million for the privledge of distribution.

Dr Pepper was the only cabonated beverage last year to increase it's volume (by 5%).

SmartMoney calls the DrPepper Snapple brand a good stock buy. *snort* I won't be buying. Not the stock and not the products.