Thriving Under Thirty: Lara of Declaration Boutique & Hello B.


As part of the ongoing series, Thriving Under Thirty, I have a motivating interview with Lara Kocerka for you today. Lara and her husband Steve own two adorable boutiques in St. Augustine, Florida: Hello B. and Declaration Boutique. I met Lara back in my intern days for a wedding planner. She had designed and constructed some of the sweetest place cards for a wedding I was helping with at The White Room. Shortly thereafter I discovered her first sweet little shop in downtown St. Augustine, Declaration Boutique. The store is full of items for the perfect gift and useful souvenirs you will be actually proud to give or happy to keep for yourself. :)


Lara and her husband Steve at work. This entrepreneurial couple definitely "passes the cute test!"


Tell us a bit about yourself.

I have a degree in Fashion Merchandising and Fine Art from Kent State University. It was always a dream to open a shop, and one day, I just went for it. I have always loved fashion, art, gifts and design and hoped to bring my love of those into one. Over the four years of owning Declaration, the business model has changed. I have adapted to the area and grown to find a little niche. Same goes for Hello B., because we couldn't fit both store concepts into a small space, we expanded into two!

How do you keep organized and multitask for 2 shops?

Planners, morning coffee meetings and lots of to-do lists!!!


Greeting card and buttons from Declaration Boutique.


Any advice on working with your spouse?

Communication is key!!  You must be on the same team and always work toward the same goal.  We both have different roles in the shops and try to keep with a routine in order for everything to run smoothly.  Steve and I are best friends and truly love what we do!

Read the rest of this post on Just Me aghan.


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