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A Tipping Point for Women in Tech? Here's hoping.

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Once upon a time there was a fellow who had a presentation to give at a tech conference. He planned to talk about code and databases. He thought it would be a good idea to make his presentation interesting, since his topics were a bit of a yawn. He decided it would grab attention and be funny if he interspersed images of women in pornographic poses among his slides of code and bullet points. It did grab attention. But it wasn't funny. That fellow was Matt Aimonetti. The tech conference was the Golden Gate Ruby Conference. The presentation opens with this image: opening screen of the Matt Aimonetti presentation Here's the full presentation: CouchDB: Perform like a pr0n star. I suggest you look through the slides and form an opinion of your own before reading on. It is enlightening to read the comments following the presentation, too. There weren't many women in the audience, but there were women in the audience. This was a national conference, not a gathering of teenager boys in a smelly upstairs bedroom. The women in the audience found the slides objectionable. Quite a few of the men in the audience did, too. The first comments about the presentation, naturally, appeared on Twitter. Use the hashtag #gogaruco if you'd like to read through them all. Notable among those tweets was this one by dhh: tweet by dhh Who is dhh? The creator of Ruby on Rails! dhh Twitter profile Yes, the creator of Ruby on Rails thought it was funny. He wasn't the only male who defended the presentation as edgy and funny and appropriate. Rails activist Mike Gunderloy didn't agree. In fact, in A Painful Decision, he said,

There has been some discussion in recent days in the Rails community about appropriate conference presentations, whether women feel welcome in the Rails community, and related issues. I don’t intend to review the entire mess here - you can find it if you want it. For what it’s worth, I think the original presentation was an inappropriate and regrettable mistake. However, far more disturbing to me are the reactions to the discussion on the part of some of the Rails community. . . . But unfortunately for me, in parallel to the public discussion there have been private ones. I can’t reveal details without breaking confidences, but suffice it to say that a significant number of Rails core contributors - with leadership (if that’s the right word) from DHH - apparently feel that being unwelcoming and “edgy” is not just acceptable, but laudable. The difference between their opinions and mine is so severe that I cannot in good conscience remain a public spokesman for Rails. So, effective immediately, I’m resigning my position with the Rails Activists.

Aimee, a Rails programmer herself, writes at A little place of calm. Here's part of her reaction in Distressing times for the Rails community.

Unexpected pornography at a professional conference surprises me, shocks me a little. I wonder whether Matt Aimonetti, at any point during the preparation of that presentation, thought "This is likely to offend some people", and if so, whether Matt decided not to care. The refusal of some Rails representatives to even acknowledge that there is a problem angers me.

Aimee's comments seem relevant to an article by Raina Kelley in Newsweek called Generation Me.

Perhaps, one day, we will say that the recession saved us from a parenting ethos that churns out ego-addled spoiled brats. And though it is too soon to tell if our economic free fall will cure America of its sense of economic privilege, it has made it much harder to get the money together to give our kids six-figure sweet-16 parties and plastic surgery for graduation presents, all in the name of "self esteem." And that's a good thing, because as Jean Twenge and W. Keith Campbell point out in their excellent book "The Narcissism Epidemic," released last week, we've built up the confidence of our kids, but in that process, we've created a generation of hot-house flowers puffed with a disproportionate sense of self-worth (the definition of narcissism) and without the resiliency skills they need when Mommy and Daddy can't fix something.

I extrapolate from this discussion of a narcissism disorder among a percentage of generation me to mean that perhaps a certain breed of geek thinks that his opinions are universal and no one could possibly be offended by what he finds funny. The Rails community

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Virginia DeBolt 5 pts

to the discussion. It's a slightly different slant with some good resources.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Lisa Stone 6 pts

Who's to Blame for Creating the Digital Ceiling? ( http://www.fastcompany.com/blog/allyson-kapin/radi... )

No time to read it because I'm on deadline, but she and I emailed about it end of last week/over the weekend. She's going to keep updating I think.

Lisa Stone
BlogHer Co-founder ( http://www.blogher.com/member/lisa-stone )
Surfette ( http://surfette.typepad.com )

BlogHer is non-partisan but our bloggers aren't! Follow our coverage of Politics & News ( http://www.blogher.com/topic/politics-news ).

Lisa Stone 6 pts

That's a terrific response to a quintessential "learning moment." Bravo Drupal.

Lisa Stone
BlogHer Co-founder ( http://www.blogher.com/member/lisa-stone )
Surfette ( http://surfette.typepad.com )

BlogHer is non-partisan but our bloggers aren't! Follow our coverage of Politics & News ( http://www.blogher.com/topic/politics-news ).

shelleyp 5 pts

Drupal also had an issue with a feminine figure used in the design for the Drupalcon web site.

Rather than be defensive, the Drupal conference leadership owned up to the problem, per this post ( http://symbiotix.net/articles/confronting-sexism-o... ). De money quote:

"I’ll say again: it matters little who wins the Louise argument. What matters is that we didn’t consider one of our design choices carefully enough. The fact that we only had the best intentions doesn’t change the fact that we offended a fair number of both men and women.

I personally learned that there’s no hiding behind “we didn’t intend to” – often times sexism isn’t intended, but that doesn’t make it less real. Cultural differences go a way into explaining why at first we
didn’t think this was such a big deal, but they don’t justify ignoring the issue altogether."

See why I like Drupal?

Lisa Stone 6 pts

Virginia, you always manage to break down the fundamentals in such a professional way -- as do many of the people commenting here. Starting with Ms. Jen: What better lesson could a community that lives or dies by its developers take than your decision to move toward Django, an environment where you feel welcome? People like this are giving up marketshare, whether they know it or not. Bangpound, welcome to discussion - we haven't met.

Lisa Stone
BlogHer Co-founder ( http://www.blogher.com/member/lisa-stone )
Surfette ( http://surfette.typepad.com )

BlogHer is non-partisan but our bloggers aren't! Follow our coverage of Politics & News ( http://www.blogher.com/topic/politics-news ).

shelleyp 5 pts

I find it ironic that another talk occuring at the same time is titled "Rails is from Mars, and Ruby is from Venus" and has the following description:

 Rails Is from Mars, Ruby Is from Venus

Rails Has Opinions and Ruby Likes To Talk
Ruby Loves You But Sometimes You Drive Her Crazy
Ruby Likes It When You Do Things Her Way
Rails Performance Enhancement (or, Don’t Be Premature)

Virginia DeBolt 5 pts

A May 3 article in the Boston Globe correlates with this discussion. It's The Female Advantage ( http://www.boston.com/bostonglobe/ideas/articles/2... ) and is actually talking about women in business.

"If you take a company in 2009, and it has no women on its board, you've got a troubled company," says Harvey Wagner, a business professor at the University of North Carolina who helped conduct the study.
. . .
Organizations that are sensitive to these issues [gender diversity and corporate performance], and are therefore closer to being genuine meritocracies, tend to thrive.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

LPC 5 pts

http://amidlifeofprivilege.blogspot.com ( http://amidlifeofprivilege.blogspot.com/ )

The image that made me the angriest was the one on scalability. Not pornographic per se. A little chick, arrow, a phalanx of young women. Quite obviously, chicks. A commodity. Something to portray multiples, fungible, blade servers, racks and racks of them. And I use the word rack advisedly.

bangpound 5 pts

Thanks for pointing me to Liz's comment. Probably shouting isn't helpful... standing up would be a strong signal.

Standing up in a presentation will take courage and confidence, but it also signals to others who may be unsure or lacking confidence that their reaction is not isolated. We also can leverage the real time communication tools that are often employed at tech conferences -- Twitter, IM and IRC -- to get other perspectives.

The tactic of disruption by standing up or on a chair is probably a good one, and it's useful to agree on this before the time comes to do it!

There also needs to be an understanding of threshold (i.e. when to stand up vs. when to confront the speaker after his/her presentation), and this will vary by community and context.

Virginia DeBolt 5 pts

with diversity work, did it make a difference to call people out by name?

I hesitated about naming the presenter and also about naming @dhh in this post. I don't know them, they may be very nice men. But in the end, I did name them.

Maybe this uproar won't convince every man who was at GoGaRaCo, but it may convince these two (in spite of the lame apology that was posted).

On the other hand, the predatory male who approached my friend has been called out before by name by other women, and he's still at it.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Virginia DeBolt 5 pts

You commented, "Is there any way we can address these issues in the moment?"

Your idea about standing on a chair and shouting, or Liz's idea about just standing up and being seen are both good ideas. So often we just sit there and hide. Maybe we should stand up and shout.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

bangpound 5 pts

In the tech communities where I work, the people in the community have a wide diversity of backgrounds. We have youth (legal minors) who contribute code. We have people from all faith traditions who do great work on the project. (We also have progressive sex therapists and adult web site creators in the community, too!)

It's a shocking embarrassment. The disrespect toward women is obvious to me, but the other effects of this kind of presentation also need to be stated. If I were the parent of a young contributor and I were chaperoning my child at the conference, I might reconsider whether this community was suitable for my child. If I were a Muslim or Christian developer, I might feel marginalized and out of place. And for what? I'm put off not for any substantive difference about beliefs, development strategy, etc., but just because some guy on stage thinks he has a funny joke.

Is there any way we can address these issues in the moment? I feel like if I had been at the presentation, I would have had a hard time not standing on my chair and shouting.

Candelaria Silva 5 pts

Weary and angry and amazed.  Unfortunately, talking about these sorts of issues seems to never work on the people who most need to hear the excellent analysis of your post and the comments above.  Certain men simply shut down when women are telling them their truths, opinions, and - heaven forbid - feelings.

This is one of the reasons I stopped doing diversity work and attending most diversity conferences.  The people who attend got it, the people who didn't come or were forced to come didn't.  It seems that every few years something like this happens.

Sexual images - which these were - are not appropriate at a professional confrence.  He could have been edgy by using images of people's feet.

It would be wonderful if women could flood these sorts of conferences, owned half of all the companies (if not more) and changed this crap inside out.

BTW - thanks for the info about SxSW - I've heard wonderful things about it from many quarters.  Nice to see that it's great because of thoughtful, responsible leadership.

blog.candelariasilva.com

examiner.com/x-2478-Boston-Domestic-Issues_Examiner

Good and plenty!

wndxlori 5 pts

If all else fails, I'll pass them on to you!

Lori M Olson

Consultant Developer, Gadget Geek

I blog here ( http://blog.dragonsharp.com )

Adriennevh 5 pts

And his pitiful disclaimer is not worth the snot he wrote it with.  Just because he said it might be offensive, he didn't make the same information/material in a trianing/educational setting available another way.  Ergo, you don't go, you don't learn.  So you must be subjected to his idiocy if you want to learn what is being taught.

I am not an attorney, nor do I play one on tv.

Elisa Camahort 5 pts

After the first BlogHer, Hugh had us bring a full track of five sessions to SXSW (2006). That year was their biggest yet in terms of both female speakers and female attendees. Since then I have served on the programming advisory committee for SXSW and can tell you that, like BlogHer, Hugh and SXSW care about the twin attributes (and non-mutually exclusive attributes, contrary to what some seem to claim) of diversity AND competence, qualification and creativity.

The values of Hugh and the SXSW conference are on full display when you attend, as it is by far the most diverse business or tech conference I have ever attended. not to say it's perfect or perfectly representative.

But it clearly works. And they, I should point out, are like BlogHer in that they have grown every year. I think being obviously welcome to diverse perspectives and attendees has got to be one reason why!

Elisa Camahort Page
BlogHer
elisa@blogher.com

My BlogHer profile ( http://www.blogher.com/haystackprofile/viewprofile... ) truly shows you everything I do online...Check it out!!

Virginia DeBolt 5 pts

there's a legal case there? I'm not sure how that would work.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Virginia DeBolt 5 pts

I think (I am not a psychiatrist, nor do I play one on TV) that the struggle for equality has failed so many times that we internalize the pain and take it out on ourselves as depression or hopelessness, when in fact a little hot anger would be perfectly appropriate.

BlogHer is a great example of an appropriate response.

There are conferences where this has become a non-issue. For example, SXSW, where a male organizer, namely Hugh Forrest, has managed to create a exciting and helpful event that is friendly to all.

Anybody organizing a conference should have this refrain in his head, "What would Elisa, Lisa, Jory or Hugh think about this?"

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Virginia DeBolt 5 pts

protest that could be very effective.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Virginia DeBolt 5 pts

some of the other women who will be attending make sure that BlogHers get a link to any posts about the event? I'd love to hear about it.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Virginia DeBolt 5 pts

have a great response to your panel. And if Matt is there in the audience, as advertised, I hope he truly gets what you have to say. I sincerely do wish I could be there to see you in action!

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Virginia DeBolt 5 pts

you've made. And you are exactly right. Thanks for commenting.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Elisa Camahort 5 pts

Title: This should not be a controversial post ( http://workerbeesblog.blogspot.com/2009/05/this-sh... )

Elisa Camahort Page
BlogHer
elisa@blogher.com

My BlogHer profile ( http://www.blogher.com/haystackprofile/viewprofile... ) truly shows you everything I do online...Check it out!!

Adriennevh 5 pts

I am surprised and confounded that no one at the conference has sought out the legal side of the obvious sexual harrassment.

Liz Rizzo 5 pts

And ANGRY and sad and disgusted.

For me, and admittedly from the outside, what's most telling is that although the analogy was porn, from what I've read there weren't any half-naked submissive images of men in the presentation. So then it was sexist and it was more about showing half-naked women to titillate, not about showing porn images to make some bizarre point. (Edited to say: Which, of course, would still be completely unprofessional.) A huge part of the problem for me with the use of naked or half naked images of women in advertising, etc. is that there aren't any corresponding images of men in the same position. Almost all the billboards I see every day that feature titillating images are of women. It's bullshit.

If sex sells, well then show us both sexes.

If I was at this presentation, I suspect I would have felt frozen in my seat feeling smaller and smaller and more disgusted and more angry and more helpless with every minute. But having thought and thought about this for days now, I have made a conscious decision about what I will do if I ever find myself in this situation. (Here's hoping not!)

I will stand up. In the middle of the room, in the middle of the presentation, I will stand up, and I will remain standing unless removed. If people like Matt Aimonetti believe that women exist to be objectified, then surely someone like him won't mind if I stand up so my place in the room is clear for all to see.

Liz Rizzo ( http://blogher.org/blog/liz-rizzo )

I blog at Everyday Goddess ( http://everydaygoddess.typepad.com/ ).

Elisa Camahort 5 pts

As I wrote about last year ( http://workerbeesblog.blogspot.com/2008/06/this-hu... ), after what I considered to be a stunningly inappropriate presentation at a media/marketing conference where the audience was nearly half women, I'm tired too.

I don't understand how it's controversial to say that images of women in porn are not appropriate for a technical talk at a conference. or that video of ever-more-scantily clad women servicing adolescent-minded grown men is not appropriate for a media/business talk at a business conference.

Really, how is that difficult to understand?

And yet it is. Still. Each and every time. 1979. 2009. Doesn't seem to matter.

Hence my ennui. :(

Elisa Camahort Page
BlogHer
elisa@blogher.com

My BlogHer profile ( http://www.blogher.com/haystackprofile/viewprofile... ) truly shows you everything I do online...Check it out!!

mrsflinger 5 pts

I'm going to be at the Rails conf in Vegas. I'm looking forward to seeing how things develop over the next week. As long as I've been in tech, this discussion has been in full force, both in my own experience and others.

Looking forward to seeing how far we've come, or not.

Lori, can't wait to meet you!

Leslie: Developer @ Catapult Web Development 

wndxlori 5 pts

As one of the speakers at the Women In Rails ( http://en.oreilly.com/rails2009/public/schedule/de... ) discussion panel, I would welcome any further constructive comments on this issue, although I doubt the panel will lack for material at this point :-)

Lori M Olson

Consultant Developer, Gadget Geek

I blog here ( http://blog.dragonsharp.com )

mashadutoit 5 pts

Its interesting that that apology really reveals a misunderstanding, which possibly also reveals how that presentation came into being in the first place. 

Matt Aimonetti seems to think that the problem is that people were offended by pictures of naked women.  Much in the same way, say that people were offended by Robert Maplethorp's photos of explicit gay sex.  In that case, having a warning up on the gallery door that you were about to see something that might shock you was an apropriate response.  And gallery goers who went and looked, and then complained - well - what do you expect?

In this case, the anger is not caused by prudery.  What is upsetting is not the edgy nature of the images (hardly more shocking than many a advert for jeans or deoderant)

The anger is caused by the way in which the presentation speaks from a position of such supreme arrogance. That all the old and tired cliche's are considered to be funny, or edgy. That boy's only sniggering humor presented in a professional conference. The revelation that in this speakers world, there is absolutely no space made for you - if you happen to be a woman.That attitude that if you dont find it funny, you should just shut up.

Its not about being shocked by pornography at all. In fact, the question should not be - is pornography acceptable in a professional conference.  The question should be - is thoughless sexism acceptable in a professional conference.

LPC 5 pts

I'm 52. I've been in tech for about 15 years, albeit in product management. I have a pretty thick skin for all this stuff. I see most developers as kids, boys who are missing a part of their growth pattern. So fine. I could have been OK with the porn metaphor, but I am not OK with a photo of a nearly naked piece of female anatomy up on the wall. And all these guys wanting to say its OK is just them wanting validation for the part of the male growth pattern they have not yet experienced. That part where you become a man rather than a boy.

http://amidlifeofprivilege.blogspot.com ( http://amidlifeofprivilege.blogspot.com/ )

Virginia DeBolt 5 pts

and for sharing your experience with the men of the Rails and Django communities.

The metafilter link is a real eye opener. Thanks for that.

Virginia DeBolt
BlogHer CE ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

msjen 5 pts

As a woman in tech, the whole thing makes me really tired.  I live with this on a regular basis.

In the summer of 2007, I was at a 3 day Rails event and was horrified by how few women were there (3 in a crowd of 200) and how weird my interactions were with many of the attendees.  I was told numerous times that I was just a "designer" and made things pretty. Yet, there were male web designers there who were making the switch over to development, just as I was at the time, and they were not belittled by the Java guys who were switching over to Rails.

In contrast, I attended DjangoCon 2008 last September and there were over 20 women in a crowd of 200,  everyone was friendly and treated each other as equals. It was a very comfortable developers conference.  I am sad that I am not able to attend DjangoCon Europe this upcoming week.

 What is the difference between the Rails community and the Django community that I won't go to Rails events anymore, but I look forward to Django events?  I will offer a few contrasts:

1) The Rails Core team are billed as rock stars, particularly DHH, much of this is marketing & promo as the core folks themselves were nice and personable when I spent time with them.  The Django Core team are mostly all very nice folks who don't really have rock star billing and don't seem to care or to be seeking it at all.

2) Other than Amy Hoy, the Rails community doesn't have many prominent women or women who are willing to come out of the trenches.  I don't know who and how many women are contributing to Core in the Rails community.  The Django community has had quite a few women on board as contributors to core at the LWJ and has new women join and who are actively participating in moving the community forward (Julia Elman, Leah Culver, et al).  

3) The Django community is a great mixed bag of Python programmers, web designers, and various newspaper folks who have come together to create a great framework for programmers, designers, and folks who want to create web apps and content in a rapid fashion. The Rails community is mostly programmers and some web designers/developers who are working rapidly to create web apps.

 To the outsider the above may not sound much different, but to me, as a woman, I feel much more welcomed in the Django community and am thus have been using Django & Python to create web apps the last 8 months rather than Ruby on Rails. I want to create great web apps, not feel like a second class citizen in the greater community, or be belittled for how cute it is that a nice, little "designer" is trying to code a web app.

For a much better breakdown, from folks in the Rails Community, about how the Rails community is making it difficult for women to participate, I recommend the links in the metafilter post about Matt's presentation ( http://www.metafilter.com/81276/Is-pr0n-an-appropr... ).  While there are many who don't see what is wrong about a bit of good, fun objectification of women at a professional conference, there are many folks in the Rails community who do object and who would like to see the Rails community drop the rock star / cowboy macho thing and take themselves seriously as professionals.

Black Phoebe :: Ms. Jen ( http://www.blackphoebe.com/msjen )