Too Much Of A Good Thing

I was speaking to a successful entrepreneur a few days ago. I was reconnecting with her to find out if she had a launch date in mind for a new product line she had been designing a few months earlier. She shared with me that she had delayed the launch date until next year. I noticed she didn’t state a particular date in 2012. I got curious. Why was she delaying? This courageous upbeat woman was so excited the last time we spoke. She had most of the project complete, and was days away from signing a contract with a firm, who could assist her in building the software package she needed.

When I asked her what was the delay, she shared that everyone she spoke to, simply loved her idea, they thought she was going to revolutionize online branding and that the idea would make her a fortune. It was fair to say, all feedback had been positive. However, what she also heard in between all of the positive feedback was ‘do not muck it up’. The pressure mounted daily until eventually she and her wonderful idea came to standstill.

Interestingly, even the most experienced and successful entrepreneurs can allow themselves to get off track by over thinking the consequence of their actions. This is why small business owners are wise to create an advisory board. By inviting a group of real world experts that are committed and are truly interested in the small business owner, the advantages greatly outweigh the disadvantages.

If you have not already created an advisory board, it might be the perfect goal to set yourself for 2012





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