Advertising slogans are supposed to state the main benefits of the brand. Good slogans, make that great slogans, have a distinct personality of their own and are  hard to forget. Scotland used to have such a slogan. It was,"Scotland, the Best Small Country in the World."

Whether you're single, married, or somewhere in-between, there are a lot of women out there who want to take care of their bodies. One woman who has succeeded in doing that is fitness expert Jillian Michaels. She spoke at an AOL Body-sponsored lunch event at last week's BlogHer '07, where she led a diet and fitness Q&A session. I put my name on the list the day before the event because I recognized her name; I thought it might be an interesting lunch diversion in-between the other sessions I would be attending.

Thanks to everyone who came out to the 'Taking Your Blog To The Next Level' advanced lab segment! I really felt like we had a great session and were able to address some common CSS questions and design issues. I hope everyone who attended felt the same. If you missed it, you can check out some of the things we covered on a mini-site I threw together for our session located at blogher.squarespace.com.

At BlogHer 07, Project Runway's second season winner, Chloe Dao, says she wants to vlog and see women realize their own personal style.

Beyond all the programming goodness going on at the conference (Day One, Day Two, and in Second Life), there are a whole lot of "extras" and activities we want to be sure you're aware of. Many of these extras are sponsor-related, and we think they're pretty cool. For instance, did you know that you can earn $200 at BlogHer just for telling one of our sponsors what you think of them?

BlogHer parents, there's only a few more days left to enroll your kiddos (infant to middle school age) in our wonderful and low-cost BlogHer Conference on-site childcare program. The last day for advance registration is this Friday, July 13. There are few conferences that offer on-site, convenient and high quality childcare, as many of you know from attending industry and academic meetings and trade shows. BlogHer's mission to embrace all women bloggers with or without children, inspired a group of us to initiate last year's on-site program, which was a well attended, overwhelming success.

Skeletons, old prom dresses, 50 pairs of shoes...we all have closets full of stuff. As you ready your avatar for the BlogHer '07 conference in Second Life, think of your "inventory" as your virtual closet.

BlogHer '07 in Second Life it taking off!!! Is your avatar flying with us, or still stuck on the ground??

Emily Williams from