When Nordette Adams, another contributing editor at BlogHer, told me about the Danish anti-violence program, Hit the Bitch, I thought it must be some sort of joke. It wasn't. Nordette had read a post on Feministe, in which the author "hit the bitch" avatar as many as 15 times, watched her cry and cover her bruised face, and then was rated "100% gangsta" when the "bitch" collapsed. As the online abuser observed her status, the words changed.