Track 1: Your Role as Marketer in Today's Publishing World

Writers are–or need to be–marketers, and your command of social media provides a critical edge: both pre-book deal, to validate you have a following, and post-book publication, to help you sell your book. BlogHer editor Rita Arens (editor of Sleep is for the Weak) moderates a discussion with Penguin Business Development Manager Colleen Lindsay, author Jean Kwok (author of Girl in Translation), independent PR consultant Lauren Cerand, and Penguin marketer Lydia Hirt.