Track the Effectiveness of Your Site With Analytics
Jenni Jones asks if you know how effective your website is in this post at Clickin' Moms about Google Analytics and what you can learn from it.
The very idea of website analytics is enough to keep most people from even trying to mess with it. It’s overwhelming, nebulous, and probably the least sexy topic for photographers (well…that and taxes). But, knowing whether your website is effective and understanding what people are doing (or not doing) on your site is powerful, actionable knowledge. How will you know if you have an effective website if you don’t look at how it is performing?