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Travel Reviews: What Do You Look for and What Do You Share?

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Our Beach HouseMy family travels as much as we can with our full schedule. While we have our favorite destinations, before we hit a new location, I do my research. By research, I mean that I Google it, hit various travel review sites and, of course, read blogs. In fact, I have a whole category for travel blogs on my RSS reader so I can live vicariously through the words and photos of other travelers.

Like product reviews, I tend to trust reviews on blogs more than on sites that allow anonymous reviews. I feel that people are more honest when their name -- or online persona -- is directly attached to what they’re saying. Perhaps that’s the fear that a hotel manager had when he ousted a couple after a less than satisfactory review was posted (by someone) on TripAdvisor. Maybe he read about the potential lawsuit against the site. I think he overreacted, but his actions bring up a big point about online reviews: People read them and base purchases and travel decisions on them.

While the ousted couple has not (yet?) said whether or not they actually posted the review, the whole incident brings up a good question: How much credence does the public place on a good review? Or a bad one? And how many bad ones outweigh the good ones? In the end, good and bad, the public has made it known that they crave this kind of information. Product reviews are big, with Kmart acknowledging their place in society by posting them in store. I know quite a few of my real life and online friends are researching Emerald Isle based on my glowing reviews, year after year. This manager was apparently quite upset at the prospect of a bad review. Of course, now the bad publicity isn’t helping his cause.

So how is a traveler to make decision about travel based on a review?

I think, as with anything, the best idea behind researching potential trips is to research thoroughly. Don’t just use one site or one blog’s word. Make good use of Google. Ask about the area, hotel or airline on twitter and Facebook. Hit up sites like the now-infamous TripAdvisor -- there are many! Look through sites like TravelPod and find other bloggers who have stayed in or around the area in which you are planning to visit. And then, perhaps, take it all with a grain of salt. Some people are going to hate things you’ll love and vice versa.

After you get back from your trip and you wade your way through the laundry, do the web a return favor and post about your experiences. I suggest picking one travel site and utilizing your own space, whether that’s just a mention of your review on twitter and Facebook or a cross-post with more pictures and information on your own blog. If the travel site allows for customizable profiles or extra links on your review, link to your blog or the specific URL of your review post. At some point, someone with similar interests to yours is going to be planning a trip and finding your blog might clue them in to whether they really would like the destination... or not.

But don’t be afraid to be honest. As long as you are honest, you shouldn’t be afraid to give a bad review. Don’t make up things. Don’t embellish. Just be honest about the good, the bad and the stuff in between. Reviews that are overly emotional are easily discounted. State facts and share pictures. You shouldn’t have to worry about being ousted (or sued) for an honest review. Now if you say that the manager is wielding a knife and holding you hostage when he’s really not, well, you might want to have a backup plan for your lodging.

Here are some posts about traveling, online resources and tips for reviewing.

Backpack to Buggy wrote a great post entitled Know Before You Go: Travel Guides. She talks about utilizing review sites, blogs and, gasp, good ole’ books. Then she throws a tech-twist on it that I loved.

A recent twist is availability of guide books on an e-reader. Since discovering the Kindle for iPhone app (free), the idea of not bringing any extra weight along is very enticing (not even an extra electronic device). Not all publishers have e-book formats available and photograph-rich guides won’t work on the current

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jenn.garcia-alonso 5 pts

Jenn Garcia-Alonso
The Purple Passport<

I completely agree with the value of cross referencing various sources, both blogs and standard travel sites (I love Tablet Hotels, Kiwi Collection, and I always do a cross check with TripAdvisor to see if there are any patterns of particular issues across lots of users- TripAdvisor also allows you to see users photos). By involving various opinions, usually you can start to see patterns that tell you the real story.

The problem that I come across a lot is that I lack context - i.e., is the reviewer bashing the hotel because he/she is used to super high end spots, or does he/she love the hotel because she is used to more modest spots. Context is critical, so after I find a site/blog/etc that I relate to, I tend to go back for more, and always trust that more than a site/reviewer that is new to me.

Nancy Brown WhataTrip 5 pts

Hi Jenna,
Thanks for including my How To Write a Lodging Review post from Travel Writers Exchange.

I was recently at a San Francisco hotel and was quite disappointed with the room. The website made the property sounds much more appealing and had some outdated information on a new hotel.

Nancy D. Brown

http://www.nancydbrown.com/

http://twitter.com/Nancydbrown

melavar 5 pts

www.2girlsintheworld.blogspot.com ( http://www.2girlsintheworld.blogspot.com )

we live in a different country every 2 months with my spouse's job and travel most weekends. i would be completely lost without trip advisor. fellow travelers are your best source for info. hands down.

however, you have to read the reviews as a whole and take each one with a grain of salt.

i like to go directly to the "terrible" reviews. i look to see if there are numerous complaints about the same thing (a.c. doesn't work, bugs, rude staff, etc) and if so, then you probably want to move on to another hotel.

if you've got one guy who had trouble with his bill that is no reason to shun a hotel. i live full-time in hotels, things happen and mistakes are made. now if you've got 6 people complaining about their bills then you can safely say the hotel has some billing issues.

if they're isolated events particular to that guest's desires/needs (baby cot not delivered, no hot tea in the room, etc) and they aren't my desires or needs then that's a different story.

be smart about reviews and they can be extremely helpful in travel. oh, and pay it forward and always take the time to write reviews!!

my5boysandme 5 pts

I travel a lot with my family and I have 5 boys ranging in age from 5 to 20, so needless to say it's hard to keep everyone happy. I do research the places we'll be staying and usually discount the best and worst reviews of the hotels. Sometimes they sound like they were written by the owner of the hotel and sound too good to be true. The worst make me think about some bitter person who would never be happy, so why listen to them.
Guidebooks are great, but make sure you get one geared to your type of traveling. Are you a budget traveler or will you break the bank on your trip?
I'm about to spend 25 days in Europe with a 5 year old and a 6 year old and only 1 backpack. I've done extensive research on some aspects, but for other things, winging it is half the fun. Just relax and enjoy!

magpie 5 pts

I'm always looking for someplace to eat, so I tend to check Yelp - and I've found some great restaurants that way. I also use TripAdvisor and RoadFood.

Because I find them useful, I've started posting my own reviews - especially for places off the beaten track - things that haven't made it onto Yelp at all, for example. I figure it's my way to give back.

Yemanya 5 pts

Has anyone been to Sicily recently? I'd like to hear about their best places to go.

Putting life into living.

melindarp 5 pts

We saw firsthand what a difference reviews can make when we took a trip with my husband's brother and his wife eight years ago.

My brother-in-law booked their rooms based solely on price. We booked ours based on reviews, with an eye on our budget.

When we dropped them at their "hotel," I was actually afraid to get out of the car. It wasn't much cheaper than ours but SO scary.

The stairs were boarded up so the only way to their room was in a stained and smelly elevator, with something brown smeared across the buttons.

The first thing we saw when we walked in the door was the toilet, and the "closet" was a clothes rod nailed to one wall. I wouldn't have been surprised to have found a chalk outline on the floor.

I don't know why they checked in. We felt awful leaving them there. We invited them to share our room but they didn't want to impose. I couldn't sleep out of fear for their safety.

We still make fun of them.

* * * *

I am more likely to leave a review at TripAdvisor if I feel like something important has been overlooked, good or bad.

I've found that people who leave reviews are receptive to inquiries. I've had some very helpful responses to e-mail.

NSane 5 pts

I review hotels, car rental agencies and restaurants online before I travel. I use trip advisor, yelp and other general googling. I think the best rule of thumb I use is to not trust any one review, good or bad. I form my opinion after reading several reviews. Just because a property has a bad review does not mean it's bad. I study all bad reviews and think about what the reviewer's point of view was. I will definitely discount a bad review if I feel the reviewer is being too nitpicky, complaining about things that don't bother me, or are complaining about things that they knew or should have known about.

I just took my first big trip abroad and I've been procrastinating about leaving good feedback on TripAdvisor. I need to get to it! Too many times I wonder if people only leave reviews if they had a bad experience. I find this is generally the case when it comes to car rental companies.

I read www.consumertraveler.com ( http://www.consumertraveler.com ) and www.elliott.org ( http://www.elliott.org ) on a regular basis and recommend them to anyone who likes travel.

victorias_view 19 pts moderator

Once upon a time before the internet I use to rely on Lonely Planet and Let's Go Travel guides for places on the off beaten path to stay and eat. Now, I find myself relying on Trip Advisor and blogs to get the best information.