The True Meaning of Link Building – What you need to Know?
By Jennet Kristina on June 11, 2014
There are hundreds of parameters that search engines use for ranking websites. Each parameter has its own weight, meaning that, not all parameters have the same importance. In fact, search engines keep their parameters a secret, though they reveal some of them. Still other parameters can be inferred when search engines penalize web pages. At least there is one parameter we can be sure matters a lot to search engines, and that is links from external websites.
However, not all links carry equal weight. Links from highly ranked websites carry more weight. To get links from these sites, your web pages need to be of the finest quality. Highly ranked pages will not give you a link unless they have a good reason to do so. And more importantly, they themselves may want to be in the good books of search engines by not linking with every other site not highly ranked. There is however a way out, and that is to contribute quality contents to highly ranked websites/blogs and request a link to yours. It works well, because those who link to your website get great content and you get great links.
As you can see, everything ultimately ends up in creating great content – text, videos and graphics, and that can be done by spending money. When you spend money, you will naturally expect them to be sure-fire ways. Though external links to your web pages are important, it is not the only factor that determines the ultimate result. You need to consider it along with pagination, social media presence, your page’s coding compliance and umpteen other factors, which together is what you can call building a strategy.
Building a strategy is a dynamic process. What worked in 2013 may not work for 2014 and years later. You will need to revise your strategies constantly keeping in tune with newer developments. The good thing however is not all changes happen overnight. Most often you will be able to sense the changes, if you regularly look out for information in the web. Some search engines will also let the public know about impending changes to their algorithm in advance. You should not miss these opportunities to change your strategies.
Here are some strategies you can adopt for the year 2014 and on.
Have a Variety of Quality Blogs and Websites Linking to Your Web Pages
Search engines are not what they once used to be. They see through unethical practices and make changes to their algorithm. If your website is linked many times over from the same website/blog, then, chances are, your incoming links will be looked with suspicion. So spread your incoming links to many different quality websites. There are so many and you can select the ones by looking at their rankings in search engines. The internet has software which can help you do that.
Likewise use variety of keywords. Too many keywords for the same page, or a common keyword for the whole website, will take you nowhere. By optimizing your web pages for different keywords, you also get a better chance of being found on search engine top result pages. Once you manage to get a visitor through search engine, you can always take them to other pages within your website if you have quality content within them.
Some of the quality websites to diversify include Squidoo, HubPages and Ezinearticles. Each of them has its own editorial standards which you need to understand to get your content approved. Some of them even allow you to place advertisements in your pages. If you are inclined, you can use this feature to make some money.
Also, it wouldn’t be a bad idea for you to seek help from a reputed Writing academy, explaining them all that your new SEO-friendly content requires. You can save time and get access to the best possible content to enjoy better quality.
Establishing Relationships with Highly Ranked Blogging Sites
Establishing relationships with reputed bloggers is not like pushing a button and the elevator going up. It takes more time than you may have imagined. You should begin by sending an email and request the owner to pay a visit to your website. Next ask the website owner for his/her opinion about your websites contents, and finally when you have established mutual trust, request to guest post on the blog. The watch word here is patience.
Be aware that blog owners built their reputation brick by brick and one wrong step is all it takes to demolish their blog. Talk to blog owners about their blog’s interest and their editorial standards. Every blog will have its own style and niche topics. Understand them and send couple contents for them to review. Be frank about your expectations; most blog owners anyway know why you want links from them. Once you establish a relationship, tell them how often you can contribute, and stick to your commitments at any cost.