The Truth About Market Research
Market research can be an elusive thing for many entrepreneurs. Yet conducting some is vital to ensure you've got a viable business and not just a great sounding idea. See what you can learn from NASA via the concept of ground truth. Karyn Greenstreet starts by sharing:
I know you’re excited about your new business ideas.
I know you have a great idea and when you tell others about it, they think you have a great idea, too. A great idea is the birth of a new small business.
But as a self-employed small business owner, you can’t afford to take chances on ideas without getting more information about what your entire market audience wants and what they’re willing to pay for it. Talking to 10 or 20 other people isn’t enough. You’ve got to talk to thousands.
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