Turning Oops into Opportunity

Everyone has sent out an email with either a mistake or omitted important information. We’re only human and that’s part of our nature. So what happens next? A second email is immediately sent out following the first blast that corrects the previous mistakes.

There is one BIG difference, however. The “Oops” email is opened at 3 times the rate of the original one. Why? Because we don’t mind the mistakes, but we’re curious creatures and want to see where the “slip up” was made. This tiny error can turn into one major marketing advantage.

Read more here: http://www.websuccessteam.com/WSTblog/2010/06/turning-%E2%80%9Coops%E2%8...


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