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I've been on Twitter since almost the beginning and have watched charitable giving and fundraising go from the edge to mainstream. Twitter has established itself as a charitable giving channel. Last month, the Twitter community came together in over 180 cities around the world to raise money for charity:water with the highly successful "Twestival" fundraising event which brought in over $250,000 for clean drinking water in developing countries. The event attracted a lot of attention and has been the topic of a recent white paper by Susan Mernit.
A Twitter "Tweet-a-thon" fundraising event will take on March 2-5 and the goal is to empower marginalized women and girls in the world’s poorest countries. The concept of a "Tweet-a-thon" is not something new. In 2008, Dr. Mani ran several of these events to raise money for heart surgeries for poor kids in India. Dr. Mani did not have celebrities and the scale of the recent Tweet-a-thon event by Joel Comm to raise money for a ministry that provides clean water in Kenya.
During the four-day campaign, each Tweet will leverage a 10 cent donation – up to 50,000 Tweets – from NCM Fathom to the global humanitarian organization CARE. The Twitter campaign honors International Women’s Day and the upcoming event A Powerful Noise Live! in 450 select movie theatres nationwide on March 5th.
Each A Powerful Noise Tweet must include the hash tag #apowerfulnoise to generate the donation. Twitter users are encouraged to craft their own Tweet or use one of the examples below.
“I support empowerment of women worldwide with this tweet. Each tweet raises 10 cents for CARE. #apowerfulnoise http://shortn.it/tweet-a-thon”
“First time you can raise money for worthy cause by sending a tweet. Help CARE support women globally: #apowerfulnoise. http://shortn.it/tweet-a-thon“
Twitter users may donate their avatar and replace it with an image of the red female sign. The image is available here.
Beth Kanter, BlogHer CE for Nonprofits, writes Beth's Blog.
