Tweeting The Pope's Religious Experience: Smart PR, Fake Accounts, Lax Media Leave Out Holy Grail
By jmaguire15 on June 29, 2011
Unless you are living under a rock, you have heard that the Pope is now tweeting. Fabulous public relations move, Vatican! Smart use of a celebrity (ok, spokesperson) to promote social media initiatives. The Pope is using the Twitter handle @PopeBenedictXIV as part of a multi-faceted plan to engage younger audiences and connect via social platforms. (Isn't everyone?) Yet among the thousands of "mainstream" media stories, many are neglecting to include the Holy Grail: his actual Twitter handle. Social media fail! Get with it, traditional media.
Now for the fun. Check out my full blog post for some of the clever media headlines: http://ow.ly/5tl7z.
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