Tweeting The Pope's Religious Experience: Smart PR, Fake Accounts, Lax Media Leave Out Holy Grail

Unless you are living under a rock, you have heard that the Pope is now tweeting. Fabulous public relations move, Vatican! Smart use of a celebrity (ok, spokesperson) to promote social media initiatives. The Pope is using the Twitter handle @PopeBenedictXIV as part of a multi-faceted plan to engage younger audiences and connect via social platforms. (Isn't everyone?) Yet among the thousands of "mainstream" media stories, many are neglecting to include the Holy Grail: his actual Twitter handle. Social media fail! Get with it, traditional media.

Now for the fun. Check out my full blog post for some of the clever media headlines:



In order to comment on, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.