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I'm interested in technology, web education, and writing. I create a daily writing prompt at First 50 Words and write about web education and web tec...
 
 
 
 

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Twitter, ad infinitum

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Twitter is proving itself to be infinitely expandable and capable of amazing things. Within the last month or two we've seen a coal ash disaster in Tennessee and a plane crash in the Hudson River reported first on Twitter. And arguably with better information than the media could get for several hours.

Gez Lemon recently used Twitter to survey people about whether or not alt should be required in HTML5. This is the tweet that started it all:

Should alt be required for img in HTML5? Please use the hashtag #althtml5 if you respond, so I can find the responses.

You can see the responses using a Twitter search for the hashtag #althtml5. (You'll see several responses from me, since I originally misunderstood the question to mean that an alt attribute could not be emtpy, as in alt="". With a little hand-holding from Laura Carlson, I finally realized that he was asking if the alt attribute should be required to be there, even if it's empty. To which I respond: yes, indeed.)

On a small, local level, a couple of web developer friends recently organized a successful Webuquerque meeting with nothing more than a Facebook page and Twitter.

Twitter is now used to raise money for charity. The latest example is Twestival. Twestival is a world wide Tweet Up to raise money for clean water. You can organize a Twestival in your city, attend an event in your city, or participate online. The event will be on Feb. 12. I predict that it will be a landslide success.

Smaller Twitter fund raising projects have been reported by Mommy Gossip Cares in How Is Mom It Forward Changing the World One Mom at a Time? where $1400 for Thanksgiving dinners were raised with Twitter.

Beth Kanter realized the value of Twitter early on. Recently, she did a thorough analysis of using Twitter for charity in Twitter As Charitable Giving Spreader: A Meta Analysis, which reports on a number of events. She's successfully raised money using Twitter. She tells more micro-fund raising stories in Twestival: Here Comes Everyone to Raise Money on Twitter for Charity: Water.

When millions of people all over the world are interconnected by the same technology, there's no telling what can be done with it. New and wonderful uses appear, ad infinitum.

Since Twitter can be harnessed to do good, can it be harnessed to improve education? I've been working for months with a group from the Web Standards Project (WaSP) on a standards-based modular curriculum framework for web design education. It's under discussion in places like A List Apart, The Magazine for People who Make Websites. The curriculum will be released to the public at SXSWi.

I'm wondering if we should release it with a world-wide Tweet Up. The Tweet Up wouldn't raise money, but it could raise awareness and send educators to the not-yet-public web site housing the first round of completed courses.

Or perhaps an organized Tweet Up isn't even necessary. What if every person attending the WaSP annual meeting at SXSWi and every person attending the No Web Professional Left Behind: Educating the Next Generation panel at SXSWi sent out a tweet about the curriculum?

Philanthropy 2173's Give Fast, lists benefits of Twitter for fund raising:

  • Community building (you can identify other donors, everyone blogs about it), instant infrastructure (giving managed by chip-in, Paypal enables the back office);
  • Quick commitment - set a goal, reach it, move on;
  • Little gifts - and lots of them - are the holy grail;
  • Creativity matters - next year you'll need a new twist;
  • Anyone at an organization might be the leader of your next campaign;

Change those benefits to describe education or any other topic you want, the benefits still apply. The quick commitment - set a goal, reach it, move on item seems particularly relevant.

What could you accomplish with a conference audience of several hundred people if all of them tweeted the same topic at an event? For the attendee, it's a quick commitment, just 140 characters, yet still a contribution. The results are big, even though the individual effort is small.

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Virginia DeBolt 5 pts

stop following anyone who is spamming you with unwanted marketing. That doesn't work when you search on a hashtag to follow breaking events or participate in something like a fund raiser. But, for everyday use, it reduces the noise.

Virginia DeBolt
BlogHer Technology Contributing Editor ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

nellewrites 6 pts

but there is a downside if it becomes overloaded with marketing. 

I'll play on it from time to time, but to be honest, I've backed off some, there is only so much from my life that might be of interest of others, and I work for a government agency, where most of what I do involves protected information. So even if something at work is highly interesting (and there always is), I can't talk about the subject.

The potential is surely there, but it needs to balance as well.

While google search is indispensable, it is also not as good as it could be due to the overload of prominent display of paid advertising, stripping it of its pure search essence. We put up with it, because there is sufficient balance to find what one wishes yet the vendor earns advertising revenue. 

For economists, that is probably a classic case study of market forces to track. 

nelle ( http://refractivethoughts.org/ )

/

llhaesa ( http://llhaesa.org/ )

Virginia DeBolt 5 pts

can be addicting, but I hope to reach a stage as a user that will help me accomplish some things I'd like to do. I'm not there yet, but I'm working on it.

Virginia DeBolt
BlogHer Technology Contributing Editor ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Virginia DeBolt 5 pts

for coming back with links to some of the valuable information you mentioned in the first comment. You added a lot of insight to the topic, thanks for commenting.

P.S. I'm vdebolt ( http://www.twitter.com/vdebolt/ ) on Twitter.

Virginia DeBolt
BlogHer Technology Contributing Editor ( http://www.blogher.com/blog/virginia-debolt )
Web Teacher ( http://www.webteacher.ws/ )
First 50 Words ( http://first50.wordpress.com/ )

Tre - 5 pts

I referenced several twitter campaigns above.

Here's some links:

To read about David Armano's campaign to raise $$ for Daniela

To read more about Daniela's settling into her apartment and to stay tuned with how her life unfolds, David set up the blog "Neighbors of Daniela ( http://darmano.typepad.com/daniela/ )"

To read about @wellwishes campaign see any of the posts I've written about it:

1. the beginning invite
( http://www.blogher.com/let-water-and-microfunding-... )

2. promoting the momentum ( http://www.blogher.com/wellwishes-campaign-4-chari... )

3. reaching the goal ( http://www.blogher.com/tweeted-tips-tweets-and-ret... )

To read about the Tyson Foods donations, read Beth Kanter's post.
( http://beth.typepad.com/beths_blog/2008/12/the-tys... )

To read more about twestivals, go to http://twestival.com (many cities have their own website too). ( http://twestival.com )

To play with a very cool fundraising device you can use right on twitter, go to tipjoy.com ( http://tipjoy.com )

Enjoy! :)

Tre~

http://thoughtbythought.net

tre@thoughtbythought.net

Tre - 5 pts

I'm excited to learn of the curriculum launch you speak of at SXSW.

Absolutely promote this via tweets. As a former middle school teacher for 10 years I would now embrace students' use of twitter, esp to send links/promote good sites found for specific learning.

I'm fascinated by just what i've witnessed in a month:

a. Early December, via Twitter, Boston Social Media Group rallied to get their twitter networks to leave posts on Tyson Food's blog..for a promised 100lbs of protein per comment. That resulted in less than 3 hours 700k pounds of chicken for the Greater Boston Food Bank. Tyson went on to do a simllar donation in NYC.

b. Mid December (and I've posted several posts on BlogHer bout this) @wellwishes initiated a huge campaign..to raise $25k exclusively using twitter fundraising tools like @tipjoy. I wrote a post the night (actually dawn!) the tallies came in. And while I'm still waiting Laura Fitton's analysis of the campaign, indeed, their goal of $25k for Charity:Water was reached.

c. Obviously, you've mentioned the Twestivals and in my talkings with different organizers of Twestivals around the US, a lot of them are still in the throws of planning their events and finding sponsors. So anyone interested in joining a twestival (you don't have to be on twitter) should go to twestival.com, find your city, contact the event coordinator in your city and get involved ...more to come on that via a post I'm drafting :)

While I appreciate your points on the The quick commitment - set a goal, reach it, move on " I am certain we need to find ways that these campaigns can help evolve a stay in it for the long haul.

Why? Anyone who's rebuilt during the aftermath of a hurricane (I've been in 3 including Andrew in the early 90s which wiped out all of Miami--the press only made Homestead hit the highlight, but Miami looked like an atomic bomb hit it) or anyone who's participated in a campaign to end hunger, or even now charity:water....help at any level is appreciated. It's the ability to think through efforts that can stay it the long haul that to me will prove twitter's longevity as a tool to use for campaigns.

After David Armano raised $16k for a single mom and her 3 children to find housing (search #daniela on twitter), a lot of discussion emerged about this fact.....No one denies the quick, short raising of $$ is fabulous and well positioned to help these campaigns.

But then what? When you rally thousands behind a practical cause, what then? Is there a way twitter can be leveraged to evolve lasting efforts?

While my life doesn't have room right now for me to take off and witness first hand the building of any of the wells that @wellwishes campaign will build with Charity:Water, I'm very interested. I wanna hear the aftermath stories, I want to watch the "how the funds were put to use video"....

I don't want to grow deaf to any of the campaigns on twitter simply b/c it's a big wahoo rally for 48hrs -4 weeks only to have us all part ways and move on.

Yet some folks dig this. They like the neat and tidy give and move on.

One of the reasons I am a huge advocate for Beth Kanter's example is that she's a stay in it for the long haul kinda gal....with the causes she fundraises for.

So in all this excitement I would love to ponder online with anyone...where do you see it going? How can we use social media tools to help for the long haul?

Thanks for this post Virginia...and do keep all of us apprised of your work with WaSP...

Btw, I'm @Tresha..what's your twitter handle?

Take care....thanks for continuing the discussion....

Tre~

http://thoughtbythought.net

tre@thoughtbythought.net

Kathy333 5 pts

It took me a while! But I am addicted lol. It's pretty amazing what can be done on this website-I'm still learning my way around but so far I can see the vast potential for a business person, or anyone wishing to reach a great number of people

Kathy

Allbusiness:Working Mothers ( http://www.allbusiness.com/specialty-businesses/wo... )

Mama Marathoner ( http://www.mamamarathoner.com )