Twitter and Facebook: Let’s talk specific implementation strategies

Social media marketing is not about just capturing eyeballs – it’s about capturing hearts and minds and building long-term relationships with your customers. Maria Niles, Project Manager at BlogHer, moderates the conversation with Ekaterina Walter, Social Media Strategist at Intel, Gayle Weiswasser, Vice President of Social Media Communications at Discovery Communications and Terri Holley, founder and small business social media strategist at Creative Blog Solutions. They'll discuss specific and successful ways to integrate Twitter and Facebook into corporate social media plans; how to determine who should implement and oversee social media within organizations, and how to listen and respond when you find yourself in a potential crisis communications situation.