This post is the second in a series on personal branding leading up to BlogHer '07. As stated in my initial Branding Gets Personal post, my objective is to provide perspective on how to use personal branding in a transformational capacity: to unleash your potential both personally and professionally. My economics training notwithstanding, I'm committed to the "and" rather than the "or" (guns or butter), a sentiment shared by the authors of Success Built to Last: "Making a life is as important as making a living. It's not an either-or decision." Read more >




