Latoicha

The Federal Trade Commission recently released proposed changes to their Consumer Product Testimonial and Endorsement Rules. They are: An advertisement containing a consumer endorsement about the performance of an advertised product or service must reflect the actual performance of the product or service. Essentially the advertiser must have sufficient evidence, if applicable, competent and scientific evidence, to verify that the consumer endorsement is correct. Sec. 255.2(a)  Read more >

 Hello! Below is an example of a common problem many companys and bloggers deal with on a daily basis. Here is the example: Example: You go ahead and register your domain name, Wethepeople.com. Hey you own it! But then some company comes along and registers Wearethepeople.com. You both are in same business and when you do a google search, their name comes up first. You have built a brand name, reputation, and following with Wethepeople.com. They are diverting traffic from your blog and causing confusion. What can you do?  Read more >