Tourists Transform Their Trip to Nepal to Aid Nepali Earthquake Victims in Inaccessible Villages

My daughter Alyse and her partner Tiago were visiting Nepal on holiday when the 7.8 earthquake struck on April 25th. Fortunately they were a safe distance from the damaged areas. Once they saw the tragedy unfolding, both felt compelled to stay in Nepal and join the relief efforts....more

Creating Original Content for a Branded Flipboard Magazine

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard....more

2015… The Year Digital Marketing Comes of Age

The one thing constant and predictable about Digital Marketing is that change is inevitable. We have learned that we just can’t bottle it, replicate it or formulate it! However, we can look at trends and make informed predictions – not educated guesses. Your 2014 marketing template will need some serious overhaul as you plan for a robust 2015.When developing your marketing strategy and plan your budget spend, it’s wise to consider the following key predictions about the direction of digital marketing....more

How to Use the NEW Flipboard 3.0 to Market Your Business

Last week when I visited the Flipboard headquarters in Palo Alto, I realized that this simple mobile application is quite a lot more than a pretty face. According to Techcrunch it already boasts 100 million downloads. With the addition of customized topics it is now a force in the digital space....more

The Pros and Cons of The 21st Century Home Office

By Janette Speyer – In today’s virtual world working at home has become the new normal and there is no stigma attached. More and more companies are having flexible hours and flexible employees. Corporations have found that employees can be even more productive and certainly happier working at least part time from home....more

How to Manage the Cycle of Ups and Downs in Your Business

When running a small business, you face many challenges. One of them is managing the lack of “success”; that feeling you get when you lose a client, you don’t get paid for your hard work or your competition is taking your market share. We have all been there! How we “handle” the outcome of any hardship is essential to build the stamina required to run a business long term. ...more

Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

Carrots are good for you.How do you know?Who told you?Do you actually feel better after eating a carrot?...more

Using Emoticons to Set the Tone for Your Business

Does the thought of using an emoticon make you squirm? How about using them for your business?I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adhere. Our agency always follows those guidelines to keep the clients happy....more

#AnyoneListening? Measuring Your Hashtag Success

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag....more

Social Media Metrics Made Simple

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade show or for a brand launch. When we complete a campaign, we examine interactions, engagement and impressions. This is how we determine the success of a product....more